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     • Metaphors are potent tools for persuasion because they engage emotions. When a speaker uses metaphors to create vivid, emotionally charged imagery, it resonates with the audience on a deeper level. This emotional connection enhances the persuasive impact of the message.
     franticallyspeaking.com/35-metaphors-for-powerful-communication/

     35 Metaphors for Powerful Communication - Frantically Speaking

2. medium.com › bending-the-arc › metaphors-inMetaphors in Persuasive Communications | by UNHCR ... - Medium

   medium.com › bending-the-arc › metaphors-in

   Dec 24, 2021 · Metaphors can enhance persuasion even when people are not motivated to think too deeply about a message. They do so by evoking immediate emotional reactions and by making the messenger...

   • Author: UNHCR Innovation Service

3. franticallyspeaking.com › 35-metaphors-for35 Metaphors for Powerful Communication - Frantically Speaking

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   Metaphors create vivid mental images that can enhance the overall impact of communication. Instead of relying on plain, literal language, metaphors paint a more vibrant picture, capturing the audience’s attention and imagination.

4. onlinelibrary.wiley.com › doi › pdfThe Persuasive Effects of Metaphor: A Meta-Analysis

   onlinelibrary.wiley.com › doi › pdf

   Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.

   • Author: Pradeep Sopory, James Price Dillard

   • Publish Year: 2002

5. www.researchgate.net › publication › 270040656_TheThe Persuasive Effects of Metaphor: A Meta-Analysis

   www.researchgate.net › publication › 270040656_The

   Jul 1, 2002 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d)...

6. academic.oup.com › hcr › articlePersuasive Effects of Metaphor | Human Communication Research ...

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   Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.

   • Author: Pradeep Sopory, James Price Dillard

   • Publish Year: 2002

7. www.psychologytoday.com › us › blogWant to Be Persuasive? Find a Metaphor - Psychology Today

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   Nov 6, 2023 · Key points. When you communicate an idea with a metaphor, you light up people’s sensory and motor neurons. You also activate emotions, prompt aha moments, and reward your audience with a sense of...

8. People also ask

   Does metaphor have a suasory advantage over literal language?

   • Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.

   The Persuasive Effects of Metaphor: A Meta-Analysis

   onlinelibrary.wiley.com/doi/pdf/10.1111/j.1468-2958.2002.tb00813.x

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   Can metaphors enhance a persuasive appeal?

   • We conclude with a set of practical take-aways for those wishing to use metaphors to enhance their own persuasive appeals. The central or rational deliberation route to persuasion involves convincing people of the logic of an argument and getting them to meaningfully evaluate the content of a message.

   Metaphors in Persuasive Communications - Medium

   medium.com/bending-the-arc/metaphors-in-persuasive-communications-6d714849f403

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   Why are metaphors a powerful tool for persuasion?

   • Persuasion and Emotional Resonance: Metaphors are potent tools for persuasion because they engage emotions. When a speaker uses metaphors to create vivid, emotionally charged imagery, it resonates with the audience on a deeper level. This emotional connection enhances the persuasive impact of the message.

   35 Metaphors for Powerful Communication - Frantically Speaking

   franticallyspeaking.com/35-metaphors-for-powerful-communication/

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   Does metaphor have a persuasive effect?

   • Of the six theories considered, the superior organization explanation of metaphor's persuasive impact was most supported by the results. Empirical investigations of metaphor's persuasive effects have produced mixed results. In an effort to integrate the literature, we present a review and meta-analytic summary of existing studies.

   The Persuasive Effects of Metaphor: A Meta-Analysis

   onlinelibrary.wiley.com/doi/pdf/10.1111/j.1468-2958.2002.tb00813.x

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   Why is metaphor more persuasive than literal language?

   • [xi] This so-called mental coupling, when your brain activity mirrors the reader's, gives stories power scientists are only beginning to grasp. Taken together, the research on metaphor helps to explain why one meta-analysis in 2002 estimated that metaphorical language is about 6 percent more persuasive than literal language.

   Want to Be Persuasive? Find a Metaphor | Psychology Today

   www.psychologytoday.com/us/blog/writing-for-impact/202311/want-to-be-persuasive-find-a-metaphor

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   How do Metaphors support arguments?

   • Second, metaphors can also support arguments by connecting people to familiar experiences (Sopory & Dillard, 2002). For example, an important exception to the negative framing of immigration and the refugee experience is to frame their process as a journey or cultivation (Catalano, 2016).

   Metaphors in Persuasive Communications - Medium

   medium.com/bending-the-arc/metaphors-in-persuasive-communications-6d714849f403

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9. www.researchgate.net › publication › 346775947_HowHow can metaphors communicate arguments? - ResearchGate

   www.researchgate.net › publication › 346775947_How

   Jun 25, 2020 · This paper addresses the problem of explaining how metaphors can communicate arguments, and how it is possible to reconstruct and justify them.