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- Metaphors enhance the persuasive power of a message. According to one estimate, which pooled the results of many different studies, metaphorical framing results in a 6% bump in persuasion over comparable literal messages (Sopory & Dillard, 2002).
medium.com/bending-the-arc/metaphors-in-persuasive-communications-6d714849f403Metaphors in Persuasive Communications | by UNHCR ... - Medium
As we’ve explored, metaphors influence perception, evoke emotions, and offer a creative lens through which audiences can engage with and understand information. To harness the persuasive potential of metaphors, consider incorporating them into your speeches, presentations, or everyday conversations.
Dec 24, 2021 · Metaphors can enhance persuasion even when people are not motivated to think too deeply about a message. They do so by evoking immediate emotional reactions and by making the messenger seem...
- UNHCR Innovation Service
Jul 1, 2002 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d)...
Jan 10, 2006 · Empirical investigations of metaphor's persuasive effects have produced mixed results. In an effort to integrate the literature, we present a review and meta-analytic summary of existing studies.
- Pradeep Sopory, James Price Dillard
- 2002
Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.
- Pradeep Sopory, James Price Dillard
- 2002
Sep 1, 2010 · Metaphors are pervasive in both mass communication and interpersonal exchanges and can play an important role in persuasion. Metaphor serves multiple functions in persuasive communication, and the effect of metaphor on persuasion is potentially mediated by multiple psychological process mechanisms.
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Jun 25, 2020 · Metaphors are considered as instruments crucial for persuasion. However, while many studies and works have focused on their emotive, communicative, and persuasive effects, the...
