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     learn.humsa.com

     • When a speaker uses metaphors to create vivid, emotionally charged imagery, it resonates with the audience on a deeper level. This emotional connection enhances the persuasive impact of the message.
     franticallyspeaking.com/35-metaphors-for-powerful-communication/

     35 Metaphors for Powerful Communication - Frantically Speaking

2. medium.com › bending-the-arc › metaphors-inMetaphors in Persuasive Communications | by UNHCR ... - Medium

   medium.com › bending-the-arc › metaphors-in

   Dec 24, 2021 · Metaphors can enhance persuasion even when people are not motivated to think too deeply about a message. They do so by evoking immediate emotional reactions and by making the messenger seem...

   • Author: UNHCR Innovation Service

3. www.researchgate.net › publication › 270040656_TheThe Persuasive Effects of Metaphor: A Meta-Analysis

   www.researchgate.net › publication › 270040656_The

   Jul 1, 2002 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d)...

4. onlinelibrary.wiley.com › doi › pdfThe Persuasive Effects of Metaphor: A Meta-Analysis

   onlinelibrary.wiley.com › doi › pdf

   Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.

   • Author: Pradeep Sopory, James Price Dillard

   • Publish Year: 2002

5. www.psychologytoday.com › intl › blogWant to Be Persuasive? Find a Metaphor | Psychology Today

   www.psychologytoday.com › intl › blog

   • Cached

   Nov 6, 2023 · Key points. When you communicate an idea with a metaphor, you light up people’s sensory and motor neurons. You also activate emotions, prompt aha moments, and reward your audience with a sense of...

6. www.researchgate.net › publication › 229891199Metaphor and Persuasive Communication: A Multifunctional ...

   www.researchgate.net › publication › 229891199

   Sep 2, 2010 · Metaphors are pervasive in both mass communication and interpersonal exchanges and can play an important role in persuasion. Metaphor serves multiple functions in persuasive communication,...

7. People also ask

   Can metaphors enhance a persuasive appeal?

   • We conclude with a set of practical take-aways for those wishing to use metaphors to enhance their own persuasive appeals. The central or rational deliberation route to persuasion involves convincing people of the logic of an argument and getting them to meaningfully evaluate the content of a message.

   Metaphors in Persuasive Communications - Medium

   medium.com/bending-the-arc/metaphors-in-persuasive-communications-6d714849f403

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   Why are metaphors a powerful tool for persuasion?

   • Persuasion and Emotional Resonance: Metaphors are potent tools for persuasion because they engage emotions. When a speaker uses metaphors to create vivid, emotionally charged imagery, it resonates with the audience on a deeper level. This emotional connection enhances the persuasive impact of the message.

   35 Metaphors for Powerful Communication - Frantically Speaking

   franticallyspeaking.com/35-metaphors-for-powerful-communication/

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   Does metaphor have a suasory advantage over literal language?

   • Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.

   The Persuasive Effects of Metaphor: A Meta-Analysis

   onlinelibrary.wiley.com/doi/pdf/10.1111/j.1468-2958.2002.tb00813.x

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   Are metaphors persuasive?

   • Metaphors can also be persuasive when paired with the right messenger. For example, people are more likely to be persuaded by someone they like and trust, regardless of their message (Sopory & Dillard, 2002).

   Metaphors in Persuasive Communications - Medium

   medium.com/bending-the-arc/metaphors-in-persuasive-communications-6d714849f403

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   Is metaphor more persuasive than literal language?

   • Taken together, the research on metaphor helps to explain why one meta-analysis in 2002 estimated that metaphorical language is about 6 percent more persuasive than literal language. [xii] Statistically, you’re often better off saying something with a metaphor than with literal words.

   Want to Be Persuasive? Find a Metaphor | Psychology Today

   www.psychologytoday.com/intl/blog/writing-for-impact/202311/want-to-be-persuasive-find-a-metaphor

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   Why do we use metaphors in communication?

   • In conclusion, the use of metaphors in communication is not merely a linguistic flourish but a powerful tool that can significantly enhance the impact and resonance of your message. Metaphors have the unique ability to bridge the gap between the abstract and the concrete, making complex ideas more accessible and memorable.

   35 Metaphors for Powerful Communication - Frantically Speaking

   franticallyspeaking.com/35-metaphors-for-powerful-communication/

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8. www.researchgate.net › publication › 348398563_The(PDF) The Communicative Functions of Metaphors Between ...

   www.researchgate.net › publication › 348398563_The

   Jan 12, 2021 · Metaphors are regarded as having different possible uses, especially pursuing persuasion. However, an analysis of the specific conversational purposes that they can be aimed at achieving in a...