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1. franticallyspeaking.com › 35-metaphors-for35 Metaphors for Powerful Communication - Frantically Speaking

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   They can transform mundane or routine messages into more engaging and thought-provoking interactions. 10. Aesthetic Appeal: Metaphors contribute to the beauty and aesthetics of language. They make communication more interesting and enjoyable, appealing to the sensory and imaginative aspects of language use. 11.

2. medium.com › bending-the-arc › metaphors-inMetaphors in Persuasive Communications | by UNHCR ... - Medium

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   Dec 24, 2021 · Metaphors can enhance persuasion even when people are not motivated to think too deeply about a message. They do so by evoking immediate emotional reactions and by making the messenger seem more ...

   • Author: UNHCR Innovation Service

3. www.researchgate.net › publication › 270040656_TheThe Persuasive Effects of Metaphor: A Meta-Analysis

   www.researchgate.net › publication › 270040656_The

   Jul 1, 2002 · Numerous studies have shown that the characteristics of metaphors can indeed lead to persuasion (e.g., Ang & Lim, 2006; Bosman, 1987) and, based on the outcomes of their meta-analysis, Sopory and ...

4. www.psychologytoday.com › us › blogWant to Be Persuasive? Find a Metaphor - Psychology Today

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   Nov 6, 2023 · Taken together, the research on metaphor helps to explain why one meta-analysis in 2002 estimated that metaphorical language is about 6 percent more persuasive than literal language.

5. onlinelibrary.wiley.com › doi › pdfThe Persuasive Effects of Metaphor: A Meta-Analysis

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   Jan 10, 2006 · The overall effect for the metaphor-literal comparison for attitude change was r = .07, which supported the claim that metaphors enhance persuasion. The effect rose to r = .42 under optimal conditions, when a single, nonextended metaphor was novel, had a familiar target, and was used early in a message.

   • Author: Pradeep Sopory, James Price Dillard

   • Publish Year: 2002

6. www.researchgate.net › publication › 229891199Metaphor and Persuasive Communication: A Multifunctional ...

   www.researchgate.net › publication › 229891199

   Sep 2, 2010 · Abstract. Metaphors are pervasive in both mass communication and interpersonal exchanges and can play an important role in persuasion. Metaphor serves multiple functions in persuasive ...

7. People also ask

   Can metaphors enhance a persuasive appeal?

   • We conclude with a set of practical take-aways for those wishing to use metaphors to enhance their own persuasive appeals. The central or rational deliberation route to persuasion involves convincing people of the logic of an argument and getting them to meaningfully evaluate the content of a message.

   Metaphors in Persuasive Communications - Medium

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   Do metaphors increase persuasion?

   • Metaphors enhance the persuasive power of a message. According to one estimate, which pooled the results of many different studies, metaphorical framing results in a 6% bump in persuasion over comparable literal messages (Sopory & Dillard, 2002).

   Metaphors in Persuasive Communications - Medium

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   How can metaphors improve communication?

   • The strategic use of metaphors can help to engage and increase understanding. Effective communication about complex topics is challenging. A three-step approach can improve communication success. Assessing people’s “mental models” is essential for describing baseline knowledge and identifying communication needs.

   The Power of Metaphors: How to Talk So Others Will Listen

   www.psychologytoday.com/au/blog/stretching-theory/202105/the-power-metaphors-how-talk-so-others-will-listen

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   Why is metaphor more persuasive than literal language?

   • [xi] This so-called mental coupling, when your brain activity mirrors the reader's, gives stories power scientists are only beginning to grasp. Taken together, the research on metaphor helps to explain why one meta-analysis in 2002 estimated that metaphorical language is about 6 percent more persuasive than literal language.

   Want to Be Persuasive? Find a Metaphor | Psychology Today

   www.psychologytoday.com/us/blog/writing-for-impact/202311/want-to-be-persuasive-find-a-metaphor

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   Do metaphors affect attitude?

   • A meta-analysis that took into account the results of 29 studies on the impact of metaphors on attitude (none of which directly compared conventional and novel metaphors) concluded that novel metaphors had a stronger persuasive effect than conventional metaphors ( Sopory & Dillard, 2002 ).

   The Persuasive Effects of Metaphor: A Meta-Analysis

   www.researchgate.net/publication/270040656_The_Persuasive_Effects_of_Metaphor_A_Meta-Analysis

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   What is metaphor in communication?

   • Metaphor in communication is more than just a literary device; it’s a dynamic force that transforms language into a tapestry of vivid imagery, emotion, and understanding.

   35 Metaphors for Powerful Communication - Frantically Speaking

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8. www.psychologytoday.com › au › blogThe Power of Metaphors: How to Talk So Others Will Listen

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   May 20, 2021 · A three-step approach can improve communication success. Assessing people’s “mental models” is essential for describing baseline knowledge and identifying communication needs. The use of ...