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Metaphors often rely on shared cultural or contextual knowledge. By using metaphors that resonate with a specific audience, communicators can establish a deeper connection and enhance understanding. 8. Simplification of Complex Ideas: Metaphors simplify intricate concepts by providing a bridge between the known and the unknown.
Dec 24, 2021 · Metaphors can enhance persuasion even when people are not motivated to think too deeply about a message. They do so by evoking immediate emotional reactions and by making the messenger seem more ...
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Nov 6, 2023 · Taken together, the research on metaphor helps to explain why one meta-analysis in 2002 estimated that metaphorical language is about 6 percent more persuasive than literal language.
Here are some effective metaphors you can use to persuade an audience: 1.*Bridge: Presenting your argument as a bridge between two different perspectives or ideas, emphasizing how your proposal ...
Jul 1, 2002 · Numerous studies have shown that the characteristics of metaphors can indeed lead to persuasion (e.g., Ang & Lim, 2006; Bosman, 1987) and, based on the outcomes of their meta-analysis, Sopory and ...
Sep 2, 2010 · Abstract. Metaphors are pervasive in both mass communication and interpersonal exchanges and can play an important role in persuasion. Metaphor serves multiple functions in persuasive ...
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May 9, 2019 · Abstract. Metaphor is pervasive in everyday communication. It is. known to help people understand complex topics, com-. municate efficiently, and influence others. In this. paper, we provide a ...
