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1. • Engage emotions

     • Metaphors are potent tools for persuasion because they engage emotions. When a speaker uses metaphors to create vivid, emotionally charged imagery, it resonates with the audience on a deeper level. This emotional connection enhances the persuasive impact of the message.
     franticallyspeaking.com/35-metaphors-for-powerful-communication/

     35 Metaphors for Powerful Communication - Frantically Speaking

2. medium.com › bending-the-arc › metaphors-inMetaphors in Persuasive Communications | by UNHCR ... - Medium

   medium.com › bending-the-arc › metaphors-in

   Dec 24, 2021 · Metaphors can enhance persuasion even when people are not motivated to think too deeply about a message. They do so by evoking immediate emotional reactions and by making the messenger seem...

   • Author: UNHCR Innovation Service

3. www.researchgate.net › publication › 270040656_TheThe Persuasive Effects of Metaphor: A Meta-Analysis

   www.researchgate.net › publication › 270040656_The

   Jul 1, 2002 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d)...

4. onlinelibrary.wiley.com › doi › pdfThe Persuasive Effects of Metaphor: A Meta-Analysis

   onlinelibrary.wiley.com › doi › pdf

   Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.

   • Author: Pradeep Sopory, James Price Dillard

   • Publish Year: 2002

5. academic.oup.com › hcr › articlePersuasive Effects of Metaphor - Oxford Academic

   academic.oup.com › hcr › article

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   Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.

   • Author: Pradeep Sopory, James Price Dillard

   • Publish Year: 2002

6. www.researchgate.net › profile › James-Dillard-2The Persuasive Effects of Metaphor - ResearchGate

   www.researchgate.net › profile › James-Dillard-2

   The overall effect for the metaphor-literal comparison for attitude change was r = .07, which supported the claim that metaphors enhance persuasion. The effect rose to r = .42 under optimal...

7. People also ask

   Does metaphor have a suasory advantage over literal language?

   • Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.

   The Persuasive Effects of Metaphor: A Meta-Analysis

   onlinelibrary.wiley.com/doi/pdf/10.1111/j.1468-2958.2002.tb00813.x

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   Can metaphors enhance a persuasive appeal?

   • We conclude with a set of practical take-aways for those wishing to use metaphors to enhance their own persuasive appeals. The central or rational deliberation route to persuasion involves convincing people of the logic of an argument and getting them to meaningfully evaluate the content of a message.

   Metaphors in Persuasive Communications - Medium

   medium.com/bending-the-arc/metaphors-in-persuasive-communications-6d714849f403

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   Do metaphors increase persuasion?

   • Metaphors enhance the persuasive power of a message. According to one estimate, which pooled the results of many different studies, metaphorical framing results in a 6% bump in persuasion over comparable literal messages (Sopory & Dillard, 2002).

   Metaphors in Persuasive Communications - Medium

   medium.com/bending-the-arc/metaphors-in-persuasive-communications-6d714849f403

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   Is metaphor more persuasive than literal language?

   • Taken together, the research on metaphor helps to explain why one meta-analysis in 2002 estimated that metaphorical language is about 6 percent more persuasive than literal language. [xii] Statistically, you’re often better off saying something with a metaphor than with literal words.

   Want to Be Persuasive? Find a Metaphor | Psychology Today

   www.psychologytoday.com/intl/blog/writing-for-impact/202311/want-to-be-persuasive-find-a-metaphor

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   Do metaphors affect attitude?

   • A meta-analysis that took into account the results of 29 studies on the impact of metaphors on attitude (none of which directly compared conventional and novel metaphors) concluded that novel metaphors had a stronger persuasive effect than conventional metaphors ( Sopory & Dillard, 2002 ).

   The Persuasive Effects of Metaphor: A Meta-Analysis

   www.researchgate.net/publication/270040656_The_Persuasive_Effects_of_Metaphor_A_Meta-Analysis

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   Why do we use metaphors in communication?

   • In conclusion, the use of metaphors in communication is not merely a linguistic flourish but a powerful tool that can significantly enhance the impact and resonance of your message. Metaphors have the unique ability to bridge the gap between the abstract and the concrete, making complex ideas more accessible and memorable.

   35 Metaphors for Powerful Communication - Frantically Speaking

   franticallyspeaking.com/35-metaphors-for-powerful-communication/

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8. www.psychologytoday.com › intl › blogWant to Be Persuasive? Find a Metaphor | Psychology Today

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   Nov 6, 2023 · Posted November 6, 2023|Reviewed by Devon Frye. Key points. When you communicate an idea with a metaphor, you light up people’s sensory and motor neurons. You also activate emotions, prompt aha...