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Dec 24, 2021 · Metaphors can enhance persuasion even when people are not motivated to think too deeply about a message. They do so by evoking immediate emotional reactions and by making the messenger seem more ...
- UNHCR Innovation Service
They can transform mundane or routine messages into more engaging and thought-provoking interactions. 10. Aesthetic Appeal: Metaphors contribute to the beauty and aesthetics of language. They make communication more interesting and enjoyable, appealing to the sensory and imaginative aspects of language use. 11.
Nov 6, 2023 · Taken together, the research on metaphor helps to explain why one meta-analysis in 2002 estimated that metaphorical language is about 6 percent more persuasive than literal language.
Jan 10, 2006 · The overall effect for the metaphor-literal comparison for attitude change was r = .07, which supported the claim that metaphors enhance persuasion. The effect rose to r = .42 under optimal conditions, when a single, nonextended metaphor was novel, had a familiar target, and was used early in a message. Metaphor appeared to exert a small effect ...
- Pradeep Sopory, James Price Dillard
- 2002
Jan 10, 2006 · The overall effect for the metaphor-literal comparison for attitude change was r = .07, which supported the claim that metaphors enhance persuasion. The effect rose to r = .42 under optimal conditions, when a single, nonextended metaphor was novel, had a familiar target, and was used early in a message.
- Pradeep Sopory, James Price Dillard
- 2002
Jul 1, 2002 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d ...
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Sep 2, 2010 · Abstract. Metaphors are pervasive in both mass communication and interpersonal exchanges and can play an important role in persuasion. Metaphor serves multiple functions in persuasive ...
