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Dec 24, 2021 · Metaphors can enhance persuasion even when people are not motivated to think too deeply about a message. They do so by evoking immediate emotional reactions and by making the messenger seem more ...
- UNHCR Innovation Service
They can transform mundane or routine messages into more engaging and thought-provoking interactions. 10. Aesthetic Appeal: Metaphors contribute to the beauty and aesthetics of language. They make communication more interesting and enjoyable, appealing to the sensory and imaginative aspects of language use. 11.
Jan 10, 2006 · The overall effect for the metaphor-literal comparison for attitude change was r = .07, which supported the claim that metaphors enhance persuasion. The effect rose to r = .42 under optimal conditions, when a single, nonextended metaphor was novel, had a familiar target, and was used early in a message.
- Pradeep Sopory, James Price Dillard
- 2002
May 20, 2021 · A three-step approach can improve communication success. Assessing people’s “mental models” is essential for describing baseline knowledge and identifying communication needs. The use of ...
Jun 25, 2020 · Abstract: Metaphors are considered as instruments crucial for persuasion. How-. ever, while many studies and works have focused on their emotive, communica-. tive, and persuasive effects, the ...
Sep 2, 2010 · Metaphor serves multiple functions in persuasive communication, and the effect of metaphor on persuasion is potentially mediated by multiple psychological process mechanisms. Nevertheless, we propose that past and future research in this area can be organized or grouped into three simple categories.
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Jul 1, 2002 · Empirical investigations of metaphor's persuasive effects have produced mixed results. In an effort to integrate the literature, we present a review and meta-analytic summary of existing studies.
