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Dec 24, 2021 · Metaphors can enhance persuasion even when people are not motivated to think too deeply about a message. They do so by evoking immediate emotional reactions and by making the messenger seem...
- UNHCR Innovation Service
Metaphors create vivid mental images that can enhance the overall impact of communication. Instead of relying on plain, literal language, metaphors paint a more vibrant picture, capturing the audience’s attention and imagination.
Jun 25, 2020 · Metaphors are considered as instruments crucial for persuasion. However, while many studies and works have focused on their emotive, communicative, and persuasive effects, the...
Apr 17, 2017 · Effects of metaphorical framing of political issues on opinion have been studied widely by two approaches: a critical-discourse approach (CDA) and a response-elicitation approach (REA). The current article reports a systematic literature review (N = 109) that examines whether these approaches report converging or diverging effects.
- Amber Boeynaems, Christian Burgers, Elly A. Konijn, Gerard J. Steen
- 2017
Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.
- Pradeep Sopory, James Price Dillard
- 2002
Jul 1, 2002 · While there is evidence that verbal metaphors can improve persuasion, little attention has been given to the potential of visual metaphors to enhance health communication effects.
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Mar 25, 2019 · Moreover, some scholars assign considerable framing effects to the use of political metaphors such as “inherently persuasive power” (Charteris-Black, Reference Charteris-Black 2011, p. 44) and “home runs of persuasion” (Thibodeau, Reference Thibodeau 2016, p. 53).
