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- When you communicate an idea with a metaphor, you light up people’s sensory and motor neurons. You also activate emotions, prompt aha moments, and reward your audience with a sense of social interaction. When you’re trying to persuade, you might first seek a good story, but you may do better to seek a metaphor.
www.psychologytoday.com/us/blog/writing-for-impact/202311/want-to-be-persuasive-find-a-metaphor
Dec 24, 2021 · Metaphors can enhance persuasion even when people are not motivated to think too deeply about a message. They do so by evoking immediate emotional reactions and by making the messenger seem...
- UNHCR Innovation Service
Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.
- Pradeep Sopory, James Price Dillard
- 2002
Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.
- Pradeep Sopory, James Price Dillard
- 2002
Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d)...
Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (1) pleasure or relief, (2) communicator credibility, (3) reduced counterarguments, (4) resource-matching, (5) stimulated elaboration, and (6) superior organization.
- Pradeep Sopory, James Price Dillard
- 2002
Jul 1, 2002 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d)...
People also ask
Does metaphor have a suasory advantage over literal language?
Do metaphors enhance persuasion?
Are metaphors more persuasive than literal language?
Does metaphor affect attitude?
Does number of metaphors affect persuasiveness?
What is the effect of metaphor?
The overall effect for the metaphor-literal comparison for attitude change was r = .07, which supported the claim that metaphors enhance persuasion. The effect rose to r = .42 under optimal ...
