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      • Metaphors are potent tools for persuasion because they engage emotions. When a speaker uses metaphors to create vivid, emotionally charged imagery, it resonates with the audience on a deeper level. This emotional connection enhances the persuasive impact of the message.
      franticallyspeaking.com/35-metaphors-for-powerful-communication/
  1. Dec 24, 2021 · Metaphors can enhance persuasion even when people are not motivated to think too deeply about a message. They do so by evoking immediate emotional reactions and by making the messenger seem...

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  2. Metaphors create vivid mental images that can enhance the overall impact of communication. Instead of relying on plain, literal language, metaphors paint a more vibrant picture, capturing the audience’s attention and imagination.

  3. Nov 6, 2023 · Posted November 6, 2023|Reviewed by Devon Frye. Key points. When you communicate an idea with a metaphor, you light up people’s sensory and motor neurons. You also activate emotions, prompt aha...

  4. Metaphors are powerful tools for persuading an audience. They can help you simplify complex ideas, connect emotionally with your listeners, and create memorable images in their minds....

  5. Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.

    • Pradeep Sopory, James Price Dillard
    • 2002
  6. Sep 2, 2010 · Metaphors are pervasive in both mass communication and interpersonal exchanges and can play an important role in persuasion. Metaphor serves multiple functions in persuasive...

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  8. May 20, 2021 · The use of tools such as metaphors can increase audience engagement and improve understanding of abstract subject matters.

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