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  1. A business plan is a written narrative that describes what a new business intends to accomplish and how it wants to achieve it. For most new ventures, the business plan is a dual-purpose document used both inside and outside the firm. Inside the firm, the business plan helps the company develop a ‘road map’ to follow to execute its strategies

  2. s of your business plan.Cover PageState the business’ name, address, telephone number, fax number, email address, a. d the names of the business owners. Include the date the p. an was finalized (e.g. April 2014). While visuals like pictures and diagrams can be attractive, they can also be distracting an.

  3. About the Book. This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and easy-to-follow guide for developing a business plan. It follows a unique format that both explains what to do and demonstrates how to do it.

    • Lee Swanson
    • ACKNOWLEDGEMENTS FROM LEE A. SWANSON
    • Developing a Business Plan
    • OVERVIEW
    • PURPOSES FOR DEVELOPING BUSINESS PLANS
    • Internal Purposes
    • External Purposes
    • GENERAL GUIDELINES FOR DEVELOPING BUSINESS PLANS
    • USEFUL RESOURCES FOR BUSINESS PLANNING
    • Bank Sites
    • Library Resources
    • Employee compensation calculators
    • Existing business plans
    • The Ratchet Efect
    • Context and Framing
    • Prioritizing Problems
    • PROCESS FOR DEVELOPING BUSINESS PLANS
    • Essential Initial Research
    • Business Model
    • Initial Business Plan Draft
    • Making Business Plan Realistic
    • Making Plan Appeal to Stakeholders and Desirable to the Entrepreneur
    • Finishing the Business Plan
    • CHAPTER SUMMARY
    • Essential Initial Research
    • SUPPORT INFORMATION
    • LEVELS OF ANALYSES
    • Societal Level
    • Market Level
    • Firm Level
    • Analyze Societal-Level Trends
    • Analyze Market-Level Trends
    • Business Models
    • WHAT ARE BUSINESS MODELS?
    • Parts4
    • OVERVIEW
    • EFFECTIVE BUSINESS PLANS
    • Letter of Transmittal
    • Title Page
    • Executive Summary
    • List of Tables
    • Introduction
    • Business Idea
    • Value Proposition
    • Vision
    • Mission
    • Values
    • Major Goals
    • Trend Analysis
    • Operations Plan
    • Operations Timeline
    • Business Structure and other Set-up Elements
    • Start-up
    • Fixed Capital Requirements
    • Working Capital Requirements
    • Risk Management Strategies
    • Operating Processes
    • Facilities
    • Organizational Structure
    • Human Resources Plan
    • Recruitment and Retention Strategies
    • Leadership and Management Strategies
    • Training
    • Performance Appraisals
    • Compensation
    • Key Personnel
    • Marketing Plan
    • Market Analysis
    • Competition
    • Marketing Strategy
    • Organizational Analysis
    • Product Strategy
    • Pricing Strategy
    • Distribution Strategy
    • Promotions Strategy
    • Financial Plan
    • Overview
    • Set-up
    • Ofice
    • Production/Operations
    • Training
    • Hiring
    • Promotions
    • Property
    • Renovations
    • Risk Management
    • Making the Business Plan Realistic
    • Replace Assumptions with Factual and Expert Information
    • Review and Revise Sales Projections
    • Adjust Strategies to Make Projected Financial Statements Realistic
    • Test the Realism of Projected Statements Using Financial Analysis Methods
    • Synchronize the Written and Financial Parts of the Plan
    • CHAPTER SUMMARY
    • Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur
    • HOW TO MAKE THE PLAN APPEALING AND DESIRABLE
    • Starting Capital
    • Personal Money
    • Love Money
    • Grants and Start-up Prize Money
    • Debt Financing
    • Disadvantages of Debt Financing
    • Equity Financing
    • Equity Crowdfunding
    • Angel Investors
    • Venture Capital
    • Due Diligence
    • Advantages of Equity Financing
    • Disadvantages of Equity Financing
    • CHAPTER SUMMARY
    • Finishing the Business Plan
    • Write your Executive Summary
    • WRITE A LETTER OF TRANSMITTAL
    • CHAPTER SUMMARY
    • The Business Plan Pitch
    • OVERVIEW
    • CHAPTER SUMMARY
    • Societal Level
    • Market Level
    • Firm Level
    • THE BUSINESS MODEL
    • Create Your Template
    • Insert Work from Essential Initial Research and The Business Model into The Business Plan Draft
    • Draft Introduction
    • Draft Operations Plan
    • Draft Human Resources Plan
    • Draft Marketing Plan
    • Draft Financial Plan
    • MAKING THE BUSINESS PLAN REALISTIC
    • MAKING THE BUSINESS PLAN APPEAL TO STAKEHOLDERS AND DESIRABLE TO THE ENTREPRENEUR
    • FINISHING THE BUSINESS PLAN
    • PREPARE TO PITCH AND PRESENT YOUR BUSINESS PLAN

    I am thankful for the feedback provided by my MBA and undergraduate students as they used previous versions of this book. Its current form reflects their suggestions and advice. Thanks also to Grant Wilson for his help in converting this book from its print form into this open access format. vi CHAPTER 1

    Learning Objectives After completing this chapter, you will be able to Describe the purposes for business planning Describe common business planning principles Explain common business plan development guidelines and tools List and explain the elements of the business plan development process Explain the purposes of each element of the business plan...

    This chapter describes the purposes, principles, and the general concepts and tools for business planning, and the process for developing a business plan.

    Business plans are developed for both internal and external purposes. Internally, entrepreneurs develop business plans to help put the pieces of their business together. Externally, the most common purpose is to raise capital.

    As the road map for a business’s development, the business plan Defines the vision for the company Establishes the company’s strategy Describes how the strategy will be implemented Provides a framework for analysis of key issues 2 Provides a plan for the development of the business Helps the entrepreneur develop and measure critical success factors...

    The business plan provides the most complete source of information for valuation of the business. Thus, it is often the main method of describing a company to external audiences such as potential sources for financing and key personnel being recruited. It should assist outside parties to understand the current status of the company, its opportuniti...

    Many businesses must have a business plan to achieve their goals. Using a standard format helps the reader understand that the you have thought everything through, and that the returns justify the risk. The following are some basic guidelines for business plan development.

    Canada Business Network Innovation, Science and Economic Development Canada: Financial Performance Data BizPal site for accessing licensing and other needs Canada Revenue Agency site for CRA asset classifications Canadian Company Capabilities database to use to find suppliers and buyers Merx for finding possible Canadian Government contracts The Co...

    TD RBC Scotia Bank Bank of Montreal CIBC Business Loan Calculator

    NSCC Library – Business Databases [journals and other resources]

    Salary Data & Career Research Center – Canada Glass Door

    The Word and Excel templates in this book Business Plan Template (Word) Business Plan Template (Excel) BUSINESS PLAN DEVELOPMENT TOOLS

    A ratchet is a tool that most of us are familiar with. It is useful because it helps its user accomplish something with each efort expended while guarding against losing past advancements. With each word, sentence, paragraph, heading, chart, figure, and table you include in your final business plan, the ratchet should move ahead a notch because you...

    You must provide the right context when you describe situations, strategies, and other components of your plan. Business plan readers should never be left to guess why you indicate in a business plan that you will do something. Proper context is needed to help you frame the information you present. When you frame the stories you tell correctly, the...

    Don’t get hung up on something that doesn’t need an immediate solution. Instead, flag it for future consideration and move on. When you return to re-address the issue, it might no longer be a problem or you might have by then figured out a solution.

    The business plan development process described next has been extensively tested with entrepreneurship students and has proven to provide the guidance entrepreneurs need to develop a business plan appropriate for their needs: a high power business plan. Developing a high power business plan has six stages, which can be compared to a process for hos...

    A business plan writer should analyze the environment in which they anticipate operating at each of the levels of analysis: Societal, Industry, Market, and Firm. This stage of planning is called the Essential Initial Research stage, and it is a necessary first step to better understand the trends that will afect their business and the decisions the...

    Inherent in any business plan is a description of the Business Model chosen by the entrepreneur as the one that they feel will best ensure success. Based upon their analysis from the Essential Initial Research stage, an entrepreneur should determine how each element of their business model—including their revenue streams, cost structure, customer s...

    The Initial Business Plan Draft stage involves taking the knowledge and ideas developed during the first two stages and organizing them into a business plan format. Many entrepreneurs prefer to create a full draft of the business plan with all of the sections, including the front part with the business description, vision, mission, values, value pr...

    The first draft of a business plan will almost never be realistic. As the entrepreneur writes the plan, it will necessarily change as new information is gathered. Another factor that usually renders the first draft unrealistic is the dificulty in making certain that the written part—in the front part of the plan along with the operations, human res...

    A business plan can be realistic without appealing to potential investors and other external stakeholders, like employees, suppliers, and needed business partners. It might also be realistic (and possibly appealing to stakeholders) without being desirable to the entrepreneur. During this stage, the entrepreneur will keep the business plan realistic...

    The final stage involves putting the important finishing touches on the business plan so that it will present well to potential investors and others. This involves making sure that the math and links between the written and financial parts are accurate. It involves ensuring that all the needed corrections are made to the spelling, grammar, and form...

    This chapter described the internal and external purposes for business planning. It also explained how business plans must efectively communicate while establishing and building credibility for both the entrepreneur and the venture. The general guidelines for business planning were covered as were some important business planning tools. The chapter...

    Learning Objectives After completing this chapter, you will be able to Apply analytical skills to assess how the nature of the entrepreneurial environment can influence entrepreneurial outcomes Apply the right tools to do impactful analyses at each of the societal, industry, market, and firm levels to evaluate entrepreneurial and other business opp...

    It is important to conduct the essential initial research. All information and items in the plan should be backed with facts from valid primary or secondary sources. Alternatively, some entrepreneurs can make valid claims based on experience and expertise. As such, their background and experiences should be delineated to support the claims made in ...

    When evaluating entrepreneurial opportunities—sometimes called idea screening—an efective process involves assessing the various venture ideas being considered by applying diferent levels and types of analyses. Entrepreneurs starting ventures and running existing businesses should also regularly analyze their operating environments at the societal,...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

    Prepare and practice your pitch. Be clear on why you are pitching your plan and customize it to meet those goals Prepare a presentation using a tool like PowerPoint to use if you are asked to more formally present your plan Always have business cards with you to give to those who express an interest in your business and who you want to connect with...

  4. The format of the “Use of Funds” section must be general, but it must also tie back to the details of your financials, including your cash flow plan. An investor should be able to discern your primary tactics by correlating the text of your business plan and your descriptions of “Use of Funds” and cash flows.

  5. While every Plan will be different, according to the nature of the business involved, the following elements are essential. The Cover Sheet ‐ his serves at the title page of your Business Plan. It should include: • Name, address, e‐mail, and phone number of the

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  7. Provide projections for two to four years in the future, including: 1. Forecasted income (monthly for first two years, then by quarter or year thereafter), 2. Forecasted cash flows by month (monthly for first two years, then by quarter or year thereafter), 3. Forecasted balance sheet for all years (year-end), and. 4.

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