noun
Powered by Oxford Dictionaries
Percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site; measure of the effectiveness of a website in encouraging visitors to continue with their visit
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits. It is then represented as a percentage of total visits. Wikipedia
