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  1. Join Always in our epic battle to keep girls' confidence high during puberty and beyond. Using #LikeAGirl as an insult is a hard knock against any adolescent...

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    • MOSAIC
  2. Jun 26, 2014 · At first, the responses are disheartening: Older girls and women asked to “run like a girl” flailed their arms, locked their knees together, and pasted big, silly grins on their faces.

  3. Jun 30, 2014 · If someone told them they golf or swim like a girl, it didn't stop them. And Always is making sure it doesn't stop any more girls. Their new campaign, #LikeAGirl, aims "to make sure that girls ...

  4. Mar 10, 2023 · In 2014, Always launched the "Like a Girl" campaign, a groundbreaking effort that aimed to challenge the negative stereotypes surrounding the phrase "like a girl." At the heart of the campaign was ...

  5. Mar 31, 2016 · Initially launched in June 2014, the P&G brand unveiled a three-minute video that features men and women who are asked to do things “like a girl.”. The short film quickly shows viewers that ...

  6. 2017: Keep Going #LikeAGirl. During puberty, 50% of girls feel paralyzed by the fear of failure, with a majority feeling that societal pressure to be perfect drives this fear of failure³. Always set about to change that, knowing that failure, and persevering through it, is critical to learning new skills and improving confidence.

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  8. Jul 8, 2015 · Feminine care brand Always picked up on damaging gender restrictions imposed by society, and have made a new video with the theme of being 'unstoppable'. Viewers will be moved to witness a group ...

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