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Dec 12, 2022 · The Business Model Canvas is a strategic management tool that lets you visualize and assess your business idea or concept. It’s a one-page document containing nine boxes that represent different fundamental elements of a business.
May 27, 2019 · What Are the Benefits of the BMC? What Does the Business Model Canvas Lack? Why Should Already-Established Companies Implement the Business Model Canvas? Real Examples of the Business Model Canvas. Airbnb.
- Define Your Customer Groups. Define the different groups of customers your business intends to target—Osterwalder and Pigneur refer to this element as “Customer Segments.”
- Define Your Touchpoints. Define your touchpoints, how you’ll communicate with your customers and deliver your products and services—Osterwalder and Pigneur refer to touchpoints as “Channels.”
- Define Your Interactions. Define the type of interactions you want to establish for each of your customer groups—Osterwalder and Pigneur refer to this element as “Customer Relationships.”
- Define Your Value Offer. Define how you intend to offer value to these customers—Osterwalder and Pigneur refer to this element as “Value Propositions.”
- Customer Segments (CS) These are the groups of people or organizations that a business aims to reach and serve. Customers are the heart of a business model, and without (profitable) customers, a business cannot survive.
- Value proposition (VP) Value Proposition describes the bundle of products and services that create value for a specific Customer Segment chosen by a business.
- Channels (CH) Channels describe how a company communicates with and reaches its Customer Segments to deliver a Value Proposition. Channels are customer touch points that play an important role in the customer experience and serve several functions, including
- Customer Relationships (CR) Customer Relationships describe the types of relationships a company establishes with specific Customer Segments. Relationships can range from personal to automated.
Download the Business Model Canvas (BMC) by Alex Osterwalder. Template in Word (DOCX). No cost, no registration required. CC BY-SA 4.0 license.
Oct 20, 2021 · The Business Model Canvas is a one-page visual tool for describing an organization's business model by looking at all the elements that make up its operations, including customer segments, the value proposition, revenue streams, key activities, cost structures, and more.
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What is a business model canvas?
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What is a business model canvas (BMC)?
The business model canvas is a strategic planning tool used by managers to illustrate and develop their business model. The business model canvas template clearly identifies the key elements that make up a business. Additionally, it simplifies a business plan into a condensed form.
