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Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth.
Jan 27, 2020 · This book is written to expose managers in practice, experts, professionals and students to the reality of applying the concepts of business management.
"Management is the process of planning, organising, leading, and controlling an organisation’s human, financial, physical, and information resources to achieve organisational goals in an efficient and effective manner".
Fundamentals of Business, 4th Edition is an open education resource intended to serve as a no-cost, faculty-customizable primary text for one-semester undergraduate introductory business courses.
Jan 1, 2006 · Customer Relationship Management (CRM) "is the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted...
This guide will explain the concepts, history and value of Business Relationship Management, providing the ideal starting point for IT professionals learning about the capability, and a useful benchmark for Business Relationship Managers and IT leaders to check whether they have the basics in place.
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1 - Management . 1.1 The Role of Management 3 1.2 Planning 5 1.3 Organizing 10 1.4 Leading, Guiding, and Motivating Others 13 1.5 Controlling 18 1.6 Managerial Roles 20 1.7 Managerial Skills 24 1.8 Trends in Management and Leadership 26 Key Terms 29 Summary of Learning Outcomes 32 Preparing for Tomorrow's Workplace Skills 35
