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Using more than one method when conducting sociological research is known as using mixed methods and some sociologists use a triangulation of methods to help them decide which methods are best for their research. They could use a number of mixed methods, including questionnaires, content analysis and interviews.
AO1 - Knowledge and understanding - 4 marks. Make a full conclusion based on data - use data in answer to demonstrate points. Make sure you make two different conclusions/ summaries. Write 1 paragraph. If data covers two areas you must compare between the two. 1. 6 Marker - Research methods. 2. 4 Marker - Research methods.
- When to Use Mixed Methods Research
- Mixed Methods Research Designs
- Advantages of Mixed Methods Research
- Disadvantages of Mixed Methods Research
- Other Interesting Articles
Mixed methods research may be the right choice if your research processsuggests that quantitative or qualitative data alone will not sufficiently answer your research question. There are several common reasons for using mixed methods research: 1. Generalizability: Qualitative research usually has a smaller sample size, and thus is not generalizable...
There are different types of mixed methods research designs. The differences between them relate to the aim of the research, the timing of the data collection, and the importance given to each data type. As you design your mixed methods study, also keep in mind: 1. Your research approach (inductive vs deductive) 2. Your research questions 3. What k...
“Best of both worlds” analysis
Combining the two types of data means you benefit from both the detailed, contextualized insights of qualitative data and the generalizable, externally valid insights of quantitative data. The strengths of one type of data often mitigate the weaknesses of the other. For example, solely quantitative studies often struggle to incorporate the lived experiences of your participants, so adding qualitative data deepens and enriches your quantitative results. Solely qualitative studies are often not...
Method flexibility
Mixed methods are less tied to disciplines and established research paradigms. They offer more flexibility in designing your research, allowing you to combine aspects of different types of studies to distill the most informative results. Mixed methods research can also combine theory generation and hypothesis testingwithin a single study, which is unusual for standalone qualitative or quantitative studies.
Workload
Mixed methods research is very labor-intensive. Collecting, analyzing, and synthesizing two types of data into one research product takes a lot of time and effort, and often involves interdisciplinary teams of researchers rather than individuals. For this reason, mixed methods research has the potential to cost much more than standalone studies.
Differing or conflicting results
If your analysis yields conflicting results, it can be very challenging to know how to interpret them in a mixed methods study. If the quantitative and qualitative results do not agree or you are concerned you may have confounding variables, it can be unclear how to proceed. Due to the fact that quantitative and qualitative data take two vastly different forms, it can also be difficult to find ways to systematically compare the results, putting your data at risk for biasin the interpretation...
If you want to know more about statistics, methodology, or research bias, make sure to check out some of our other articles with explanations and examples.
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Dec 13, 2021 · Sociology is the study of society — of people interacting in groups, from small social circles to global society. Sociologists gather information about the social world and systematically analyze that information to understand social phenomena including class, race, gender, culture, social networks, and historical change.
- Source. The source imagines, creates, and sends (encodes) the message either through speaking, writing, conversation, or another communication channel. In public speaking, the source is the person giving the speech.
- Channel. The channel is the means or medium through which a message is sent. In business or social situations, common channels are face-to face (conversation, interview, public speech); written (email, text message, letter); social media (Facebook, Twitter, Instagram); and mass media (television, radio, newspapers).
- Message. The message is the meaning conveyed to the receiver, whether intended or unintended (McLean, 2005). Do not make the mistake of thinking the message is created only through words.
- Receiver. The receiver is the individual for whom the communication is intended. It is he or she who analyzes and interprets (decodes) the message in ways both intended and unintended by the source (McLean, 2005).
Learning Objectives. 1.1. What Is Sociology? Explain the concepts central to sociology. Describe the different levels of analysis in sociology: micro-level sociology, macro-level sociology, and global-level sociology. Define the sociological imagination. 1.2. The History of Sociology. Explain why sociology emerged when it did.
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3 days ago · sociology, a social science that studies human societies, their interactions, and the processes that preserve and change them. It does this by examining the dynamics of constituent parts of societies such as institutions, communities , populations, and gender, racial, or age groups.
