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  1. rational, and means-end rational action-refers to universal capacities of Homo sapiens. Instead of depending for their existence on societal, cul- tural, or historical constellations, these types of social action stand "out- side of history" as anthropological traits of man. Against 19th-century French anthropology, Weber argued that man did

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    • Rationalization Definition
    • Rationalization Examples
    • Rationalization Case Studies
    • Criticism of Rationalization
    • Conclusion

    Rationalization is one of the key concepts of sociology, which was significant in Max Weber’s theories(Weber & Kalberg, 2013). It refers to the process of transition to rationality, built on the principles of efficiency, calculability, predictability, and control. Weber described rationalization in the context of changes that the Western society we...

    McDonaldization:McDonaldization refers to the process through which the world becomes homogenized and standardized and loses its diversity in favor of efficiency (Ritzer, 2008).
    Rationalization of Education:With modernization, education lost most of its traditional and spiritual aspects and became globally standardized.
    Rationalization of Work and Employment:In modern capitalism, the concepts of work and employment are seen as predictable, calculable, and controllable, in accordance with the principles of rational...
    McDonaldization of Journalism: As a result of rationalization and McDonaldization, journalism increasingly prioritizes sensationalism and maximization of views instead of moral values.

    1. McDonaldization

    McDonaldization is the process through which various aspects of the world become homogenized and standardized. As a result, the world loses its diversity and variety in favor of efficiency, calculability, predictability, and control, which are the principles of rationalization. This concept is based on the example of the American fast-food restaurant McDonald’s, which has a model illustrating the four main principles of rationalization. In McDonald’s, food production and service is efficient...

    2. Rationalization of Education

    Rationalization heavily influenced all aspects of the education system globally, and particularly in the Western societies. Principles of calculability and predictability often guide learning outcomes and assessment types, such as tests and quizzes. There is also an increasing shift towards online courses and even online degrees. The use of online technologies for education is also an example of the efficiency and control principles of rationalization. Another result of the rationalization of...

    3. Rationalization of Mental Health and Wellbeing

    Society’s perspectives about mental health and wellbeing changed with the emergence of modernity and capitalism. In the pre-modern era, mental health issues were seen as signs of demonic possession or curses (Foucault, 2003). With modernization, mental health and wellbeing became medicalized, therefore started to be seen as topics of psychiatry and medicine. Mental health issues and diagnoses became further standardized with the introduction and adoption of the Diagnostic and Statistical Manu...

    Criticism of rationalization is closely related to criticism against modernity and capitalism. For example, Polish-Jewish sociologist Zygmunt Bauman discussed how modernity’s hostile and suspicious view towards strangers, ambiguity, and chaos were the key forces behind Holocaust. He illustrated how rationalization’s principles of efficiency, calcul...

    In sociology, rationalization refers to the process of transition from traditions to rationality, as described by Max Weber (Weber & Kalberg, 2013). It is a result of modernity and capitalism, characterized by the Protestant Ethics and its focus on hard work and wealth. The principles of rationalization are efficiency, calculability, predictability...

  2. Weber's Rationalism and Modern Society rediscovers Max Weber for the twenty-first century. Tony and Dagmar Waters' translation of Weber's works highlights his contributions to the social sciences ...

  3. In this article I draw on classical and contemporary examples from sociology, political science and economics in the effort to clarify the many meanings of the notion and to demonstrate that it is ...

    • Tibor Rutar
  4. Feb 11, 2019 · Abstract. This chapter gives an account of Weber’s concept of rationalization and how it has been used by subsequent social thinkers. The argument of the chapter is that rationalization is a central thread in Weber’s thought, and it explicates his ideas about how this process works in the realms of culture, the economy, and politics.

  5. Efficient orientation of means to ends (rationalism) is distinguished from the systematization of ideas (rationalization). Rationality, finally, is the control of action by ideas. Rational social action is produced only by powerful irrational motives, and it holds a distinct place in Weber's sociology of ideas.

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  7. Nov 19, 2020 · All three of us are defenders of the. conceptual and explanatory role of rationality, or rational choice theory (RCT) more broadly, in the social sciences but there are also a few minor and larger ...

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