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- Dictionarysoft power
noun
- 1. a persuasive approach to international relations, typically involving the use of economic or cultural influence.
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noun
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In politics, soft power is the ability to co-opt rather than coerce. It involves shaping the preferences of others through appeal and attraction. Soft power is non-coercive, using culture, political values, and foreign policies to enact change. In 2012, Joseph Nye of Harvard University explained that with soft power, "the best propaganda is not propaganda", further explaining that during the Infor... Wikipedia