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      • Blockbuster initially underestimated the threat of online rentals and streaming as a whole, clinging to their brick-and-mortar model for too long. Maintaining these physical stores proved expensive, especially as customer traffic declined.
      em360tech.com/tech-article/what-happened-to-blockbuster
  1. Jan 31, 2024 · Understanding why did Blockbuster fail boils down to several critical aspects. The emergence of Netflix, leveraging digital streaming, rendered Blockbuster’s physical video rentals obsolete. Failure in technology adoption and adapting to shifting consumer behavior further accelerated their decline.

  2. Feb 2, 2017 · Failure to recognize timing: Blockbuster actually responded to all of its perceived competitive threats with similar models, but it was too late. It eventually tried a DVD-by-mail service, rental kiosks similar to Redbox, and put up its own website for online streaming after acquiring a smaller player in the field. [4]

  3. Apr 4, 2024 · The company’s late entry into the digital market with its Blockbuster Online service failed to gain traction, hampered by limited selection and higher prices compared to competitors like...

  4. Oct 21, 2024 · Blockbuster did not realize the potential of digital streaming or renting online, however. Netflix moved with the new technology and the consumer appetite for convenience, but...

  5. Oct 14, 2024 · Lesson 1: Never Underestimate Emerging Technology. In 2000, Blockbuster had the chance to buy a small company called Netflix for $50 million. At the time, Netflix was a fledgling mail-order DVD...

  6. Blockbuster deemed Netflix too expensive, dismissing the fledgling streaming service as a passing fad. Little did they know that Netflix would become a $28 billion juggernaut, while Blockbuster’s fate hung in the balance. As the new millennium dawned, Netflix introduced DVD rentals by mail.

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