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Flopping both critically and commercially
- Although this Halloween movie is a total hit among Disney fans (and those who love spooky season) now, it certainly wasn’t anywhere near as popular upon its release back in the 1990s. In fact, the film wasn’t successful by any measure, flopping both critically and commercially when it first appeared in theaters in 1993.
www.wdw-magazine.com/30-years-of-disneys-hocus-pocus/
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Oct 31, 2021 · It might be easy to forget, given that history has been quite kind to the family-friendly spooky season feature, that "Hocus Pocus" was not set up to succeed upon its original...
Jun 22, 2023 · When “Hocus Pocus” was released on July 16, 1993, Shaw and her castmates were “deflated” when the movie flopped the way it did, especially considering Midler was flanked by Sarah Jessica ...
- 2 min
- Andi Ortiz
- Streaming Movies/TV Features Editor
- Hocus Pocus Was Too Mature For Kids But Too Silly For Adults In Theaters. Tying into the movie’s lackluster marketing, one problem with Hocus Pocus’ theatrical release was that it wasn’t entirely clear who the movie was being made for.
- Hocus Pocus Was Better Suited For At-Home Viewing. Given the movie’s marketing blunders, baffling release date strategy, and confusion regarding its tone and audience target, Hocus Pocus would have been better suited for a direct-to-video release back in 1993.
- Disney Didn’t Market Hocus Pocus Well. Another reason why Hocus Pocus failed in theaters is the lack of successful marketing by Disney. Whereas The Nightmare Before Christmas’ marketing campaign largely relied on Tim Burton’s name and its dual holiday appeal, Disney didn’t seem to know how to properly promote Hocus Pocus to audiences.
- Hocus Pocus Didn’t Have Major Stars For A Kids Movie. The 1993 movie being a box office bomb can also be partially explained by Hocus Pocus’ cast, which didn’t have any major stars to pull in families.
Oct 28, 2015 · By Jen Chaney. When Hocus Pocus opened in theaters in July 1993, it didn’t seem to put a spell on anyone. Janet Maslin of The New York Times called the Bette Midler-starring comedy about three...
- It Began as A Bedtime Story
- Halloween in July and Mixed Reception
- Sleeper Success and Cult Status
The inception of Hocus Pocus was not originally as a movie at all according to an article by the Logan County Public Library. The movie found its start as a bedtime story that the film’s Producer, David Kirschner (of Child’s Playfame), would tell to his children. After submitting the story he told to his kids to Muppets Magazine, Kirschner received...
Hocus Pocus, despite being set on Halloween, was actually released in July of 1993 as opposed to October. This decision was to avoid other Halloween films at the box office, however the film only managed to take in $39.5 million. The film had a budget of $28 million, making this a decidedly poor performance, especially for a Disney film.In addition...
For those who remember growing up watching Hocus Pocus,the areas in which the film finally found success shouldn’t be surprising at all. The VHS release of the film made its way to many families and continued to spread most notably through seasonal television events like Disney Freeform’s (ABC Family for the true children of the era) annual “13 Nig...
Aug 14, 2023 · Today viewed as a Halloween classic, when Hocus Pocus was originally released in 1993, the movie bombed. Here is how the franchise turned it around.
Oct 8, 2020 · So how did a critically-trashed commercial flop ($39 million domestic on a $28 million budget) from the summer of 1993 become a perennial Halloween favorite?
