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Not optional
- First and foremost, affiliate link disclosures are not optional. They’re required by law and mandated by the Federal Trade Commission. You can get into serious legal trouble if you have affiliate links on your website without disclosing that fact to visitors.
People also ask
Do affiliate links need to be disclosed?
Where should I put an affiliate disclosure page?
Do I need an affiliate disclosure?
How do I Make my affiliate link disclosure visible?
Do I need an affiliate disclosure if I receive product endorsements?
How do I disclose my relationship with affiliates?
Aug 12, 2024 · Anyone monetizing their audience through affiliate links must use an affiliate disclosure statement on their website, channel, or social media profile. Basically, if you earn income from any form of affiliate marketing, you must disclose your affiliate relationship.
- What Is An Affiliate Link Disclosure?
- Why Does Affiliate Disclosure Matter?
- Where to Add Affiliate Disclosures
- A Few Affiliate Disclosure Examples
- Here’s How to Write Your Affiliate Link Disclosure
- Affiliate Disclosure Frequently Asked Questions
- Affiliate Link Disclosures Wrap-Up
First of all, what isan affiliate link disclosure? It’s simply a disclaimer informing your audience that you’re getting compensatedfrom your endorsement of a product or brand (in cases where you’re offering an editorial opinion). The whole point of disclosure is to reveal your financial stake in a product you’re reviewing or endorsing. This can be ...
So, why bother with this affiliate disclosure stuff, anyway? I know compliance and legal aren’t the most exciting topics, but there are a few importantreasons to take disclosure seriously: 1. It builds trust with your audience.Being upfront about your financial relationship with other companies is the right thing to do! If you’re recommending a pro...
There are all kinds of places where you’ll need disclosures, but let’s make it simple. The rule is, you must provide “clear and conspicuous disclosures” for any online advertising messages “that consumers are likely to believe reflects your opinion, belief, finding, or experience.” This applies to an opinion, review, or endorsement of ANY product o...
NerdWallet Blog
When it comes to affiliate sites, the poster child may well be NerdWallet. This is a massive financial affiliate site that offers money advice – and also recommends financial products like banks and credit cards. They make much of their money through affiliate marketing. If we hop into their review of the 17 best rewards credit cards, you’ll notice that a disclaimer appears right at the top. They also have an advertiser disclosure pop-up appear when you hover over the “Advertiser disclosure”...
Cristiano Ronaldo’s Facebook Page
Next up, let’s talk influencers. Most ClickBank affiliates aren’t world-famous athletes or celebrities, but that doesn’t mean you can’t do affiliate marketing on your social accounts. There’s big money to be made in sponsorships and brand partnerships. Here’s an example of a social post from soccer star Cristiano Ronaldo representing an influencer business partnership on Facebook. Note the Paid Partnershipbadge in the corner. Facebook as a platform requires you to disclose the Page name of yo...
So, now that you understand the rules and you’ve seen some examples, it’s time to write your own affiliate link disclosure. Here are a few suggestions: 1. Make it clear. Don’t try to hide the fact that you’re making money – that defeats the purpose of the disclaimer. Be upfront and use words in plain English, which means avoiding jargon like “affil...
Are you required to disclose affiliate links if you’re outside the US?
It’s true that many affiliate marketers live or operate in other countries, so the question is, do the FTC rules apply to them? Well, the bottom line is yes. If you’re doing business with US customers or engaging in business with affiliate programs and networks based in the US, then the same regulations apply to you. The official FTC language says, “US law applies if it’s reasonably foreseeable that the post will affect US consumers.” You should also note that laws in the country you’re in ma...
Do you have to disclose affiliate links in email marketing?
Affiliate email marketingis a special case, because you have to contend with both the email service provider (ESP) rules and whether your affiliate program or network allows you to promote products over email (for example, Amazon Associates does not allow Amazon affiliate links in email marketing). Many email service providers (ESPs) don’t like affiliate marketing, because if you’re sending traffic via affiliate link to a denylisted URL through them, it damages their deliverability and overal...
Can you post affiliate links on Facebook?
Yes, you’re permitted to post affiliate links on personal Facebook posts, Business Page posts, and Facebook Group posts (unless this is against a Group’s rules). The only place where affiliate links aren’t allowed is Facebook Ads – which is why most affiliates on Facebook Ads will send traffic to an affiliate bridge page.
To summarize our affiliate disclosure guide, here’s the bottom line: If it’s obvious that something is an ad, then no disclosure is necessary – but in the event of a gray area where it’s not 100% clear whether you need a disclosure, err on the side of caution. Ultimately, it’s YOUR job as an affiliate to follow the rules on disclosure to stay on th...
Nov 6, 2023 · Affiliate link disclosures are more than a best practice; they're a must-do according to the Federal Trade Commission (FTC). What it boils down to is, if you have a link on your site that could potentially earn you some cash, you need to be upfront about it with your visitors.
Feb 21, 2020 · It’s illegal to not include a disclosure when you use affiliate links or otherwise promote a product after being compensated for it. These guidelines apply not just to blogs but social media posts, videos, podcasts, and all forms of digital advertising.
Nov 3, 2020 · First and foremost, affiliate link disclosures are not optional. They’re required by law and mandated by the Federal Trade Commission. You can get into serious legal trouble if you have affiliate links on your website without disclosing that fact to visitors.
Sep 19, 2024 · Learn about affiliate disclosures and how to craft an affiliate disclosure that builds trust and follows FTC rules. Bonus: affiliate disclosure examples too!
Feb 12, 2024 · If you receive product endorsements on your website, you need an affiliate disclosure as required by groups like the U.S. Federal Trade Commission (FTC). An affiliate disclosure informs website visitors that companies compensate you for mentioning their products in your content.
