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Aug 17, 2021 · Broadcasters are free to accept and run third-party election advertising during an election. They have no obligation to do so, but if they choose to, they should ensure that such ads identify the third party.
During an election period, a licensee shall allocate time for the broadcasting of programs, advertisements or announcements of a partisan political character on an equitable basis to all accredited political parties and rival candidates represented in the election or referendum.
- Limits to Advertising Time
- Content of Advertisements
- Types of Ads
- Related Information
Discretionary services: a maximum of 12 minutes of national advertising per clock hourMainstream sports services and national news services: an average of 12 minutes per hour over the broadcast dayOn-demand services: may only carry advertising under special circumstancesTelevision stations: no limitsThe CRTC doesn’t directly regulate advertising content, except advertising to children and alcohol ads.
Advertising Material
The Commission clarified its definition of “advertising material” for the purpose of certifying Canadian programs in Information Bulletin CRTC 2017-434, which indicates that infomercials and other types of advertising material are excluded from the certification of Canadian programs. This bulletin also refers to the definitions of “advertising material” and “advertising message” set out in the Discretionary Services Regulations and the Television Broadcasting Regulations, 1987.
Infomercials
A TV infomercial combines entertainment or information with the sale or promotion of goods or services in a program that’s more than 12 minutes long. Broadcasters must clearly inform viewers that infomercials are paid commercial advertising. On commercial radio stations, an advertisement that’s more than 3 minutes long must be identified as a paid commercial, by clear and prominent announcements, before and after the segments. The announcement must be repeated when the program breaks, and bef...
Local promotions on US channels
You may see a promotion for a Canadian show on a US TV station. Both US and Canadian stations set aside some advertising time (1 to 2 minutes per hour) for “local availabilities.” Distributors use this time for their own purposes, and Canadian distributors air promotions for Canadian broadcasting services.
Prime time advertising airtime during federal elections. Broadcasters must make 6.5 hours of prime programming time available for purchase by all parties during federal elections. This gives most voters the chance to learn about the issues, parties and candidates.
News media, publishers and broadcasters should not publish, broadcast or transmit political advertising during the blackout period. The blackout period is the day before election day and election day. The blackout period does not apply to genuine news reporting.
This section explains political advertising: the authorization requirements, the blackout period and survey restrictions. It also explains the responsibilities of broadcasters or publishers regarding the rates charged for advertising.
People also ask
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15 hours ago · As well, Essensa would like to require all election advertisers to post their digital ads in a public registry during elections with the name of the person or organization sponsoring the ad, the ...
