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    • Most Popular Streaming Services in Canada. Streaming content can be divided into two categories: SVOD and AVOD. SVOD refers to subscription-based video on demand where consumers pay for the content.
    • User Demographics. Streaming content has been increasing rapidly in Canada. In 2016, 54% of Canadians over 18 years of age used streaming services. By 2020, the proportion had reached 80%.
    • 25-34-Year-Olds Are the Most Likely to Pay for Video Streaming Services. According to Statista, Canadians aged between 25 and 34 are the most likely to have a subscription to a video streaming service.
    • Why Have Streaming Services Become So Popular? There are many reasons why streaming content has increased in popularity. One of the main reasons is the number of ads at 47%.
  1. Jan 23, 2024 · 40% use a free music streaming service (respondents were allowed to indicate if they use both a free and a paid service). One in three (35%) do not use music streaming. The level of satisfaction with music streaming services is remarkably high – 45% say they are very satisfied and another 41% say they are satisfied with the streaming service ...

  2. The study, conducted in December 2023, offers valuable insights into the widespread use and satisfaction levels related to music streaming services in the country. Key findings from the research found 2 out of 3 Canadians use a music streaming service. Whether through paid subscriptions or free services, Canadians are actively engaging with ...

  3. Streaming audio has experienced similar success in the Canadian market, evidenced by the fact that total music streaming services reached over 8.6 million users in 2023, and this number is ...

  4. Oct 8, 2024 · Canada’s digital music revenue is expected to reach 310 million U.S. dollars in 2018, with an increasing portion of that revenue coming from streaming services rather than downloads.

  5. The proportion of Canadians who listen to music on a streaming service grew from 32% in 2019 to 40% in 2021. Vancouver, BC [January 19, 2021] – While radio remains the most favoured choice for Canadians who want to listen to music, streaming platforms have gained prominence across the country over the past two years, a new Research Co. poll ...

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  7. Sep 24, 2019 · Consumers’ embrace of music streaming services is growing across all demographics, with the highest rate of growth for the use of streaming services coming from the 35 – 64 age group. 54% of that demographic reported using a music streaming service in the past month, an increase of 8% from 2018.

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