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    • Most Popular Streaming Services in Canada. Streaming content can be divided into two categories: SVOD and AVOD. SVOD refers to subscription-based video on demand where consumers pay for the content.
    • User Demographics. Streaming content has been increasing rapidly in Canada. In 2016, 54% of Canadians over 18 years of age used streaming services. By 2020, the proportion had reached 80%.
    • 25-34-Year-Olds Are the Most Likely to Pay for Video Streaming Services. According to Statista, Canadians aged between 25 and 34 are the most likely to have a subscription to a video streaming service.
    • Why Have Streaming Services Become So Popular? There are many reasons why streaming content has increased in popularity. One of the main reasons is the number of ads at 47%.
  1. Netflix is the most popular among subscription streaming video services, with a total of 70 percent of Canadians viewing the service as of 2024. By comparison, the domestic offer Crave...

  2. Jan 10, 2024 · A survey released in May 2023 found that a larger share of Canadian respondents preferred video streaming services, such as Netflix and Amazon Prime Video, over live TV broadcasts. Since the...

  3. Mar 25, 2024 · A new report suggests Canadians' television viewing habits continue to shift toward streaming platforms at the expense of traditional cable and satellite subscriptions, at a time when the...

  4. Mar 25, 2024 · A new report suggests Canadians’ television viewing habits continue to shift toward streaming platforms at the expense of traditional cable and satellite subscriptions, at a time when the...

  5. Oct 23, 2023 · In Canada, the number of households with streaming services is expected to grow over the next half-decade. In 2017, just over half (57%) of households used at least one on-demand streaming service. By 2023, just over 123% of households will use an on-demand streaming service, according to a DigitalTVResearch report.

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  7. Jan 23, 2024 · Here’s what we found: Two out of three Canadians use a music streaming service, including 32% who have a paid subscription. 40% use a free music streaming service (respondents were allowed to indicate if they use both a free and a paid service). One in three (35%) do not use music streaming.

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