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  1. 87% of consumers read online reviews for local businesses in 2020, up from 81% in 2019.*. Reputation can mean everything, especially for a small business owner trying to attract and retain ...

  2. Consumer experiences matter to Better Business Bureau – and businesses! BBB customer reviews allow customers to post positive, negative or neutral reviews about marketplace experiences with ...

    • Business's Complaint History with BBB.
    • Type of Business.
    • Time in Business.
    • Transparent Business Practices.
    • Failure to Honor Commitments to BBB.
    • Licensing and Government Actions Known to BBB.
    • Advertising Issues Known to BBB.

    The BBB rating takes into account the following information with respect to closed complaints that relate to a business's marketplace activities: 1. Number of complaints filed with BBB against the business. 2. The size of the business. 3. If complaints have been filed, whether in BBB's opinion the business appropriately responded to them. 4. If com...

    A business's BBB rating is lowered if, in BBB's opinion, the business is a type of business that raises marketplace concerns or is believed to operate in violation of the law.

    A business's BBB rating is based, in part, on the length of time the business has been operating. If BBB is unable to obtain, from the business or from other sources, information about time in business that BBB deems reliable, BBB will consider business to have started at the time BBB opened its file on the business.

    A business's BBB rating is lowered if BBB determines that the business is not being transparent about its marketplace conduct. This includes situations where: 1. A business does not provide complete information about products and services offered, and/or ownership. 2. A business uses false addresses or an address cannot be determined.

    A business's BBB rating is lowered if a business does not honor its commitments to BBB, including commitments to abide by a mediation settlement or an arbitration award.

    A business's BBB rating is lowered when BBB has knowledge of the following: 1. Failure of the business to have required competency licensing (i.e., licensing that requires a competency assessment or can be taken away based on misconduct by business). 2. Finalized government actions against the business that relate to its marketplace activities and,...

    A business's BBB rating is lowered when the business does not, in BBB's opinion, appropriately respond to BBB advertising challenges that relate to: 1. Misuse of the BBB name or BBB marks; or 2. Questions about the truthfulness, accuracy or substantiation of advertising claims or compliance with the BBB Code of Advertising. Advertising issues may b...

  3. rating: all 5.4 million BBB Business Profiles point to a detailed explanation of the ratings formula. BBB customer reviews reflect BBB’s additional role as a public bulletin board, allowing businesses and their customers to engage in discussions about their interactions. Customer reviews represent consumers’ opinions and are reported on BBB ...

  4. Apr 2, 2020 · An Ontario couple was sued when a building contractor filed a $3M defamation suit for posting negative reviews about bad workmanship. A Vancouver law firm filed a $15,000 defamation suit against a ...

  5. 2. Type of business. A business's BBB rating is lowered if, in BBB's opinion, the business is a type of business that raises marketplace concerns or is believed to operate in violation of the law. 3. Time in business. A business's BBB rating is based, in part, on the length of time the business has been operating.

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  7. Aug 20, 2024 · BBB reviews offer a way to cut through the noise and identify businesses that consistently deliver on their promises. A string of positive BBB reviews can be a powerful motivator for consumers, signaling a business’s commitment to quality and customer satisfaction. Conversely, negative reviews can serve as a cautionary tale, alerting ...

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