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  2. Customer reviews allow consumers to share with BBB and the public their opinion – good or bad – about companies with which they had a marketplace interaction.

  3. Customer reviews are posted to the company’s BBB Business Profile. To date, BBB received more than 4 million customer reviews but has published only 62% of them – and for a good reason....

  4. Spot a fake review. Consumer experiences matter to Better Business Bureau – and businesses! BBB customer reviews allow customers to post positive, negative or neutral reviews about marketplace...

  5. Sep 21, 2021 · Was this page helpful? Sources. Millions of people use the Better Business Bureau to decide on financial products. Learn how it rates companies, what its drawbacks are, and how it might help you.

    • How Does A Business Receive A Good BBB Rating?
    • How to Maintain Your BBB Rating
    • Why A Good BBB Rating Matters

    The BBB awards approved businesses a score from 1-100, which corresponds to a letter grade, as you’d see on a school report card. You can receive an A+, A, or A-, on down through F. There are 13 specific factors that the BBB usesto create your numeric score: 1. Complaint volume (weighted by complaint age) 2. Unanswered complaints 3. Unresolved comp...

    To maintain your high rating, you’ll need to focus on two things: One is continuing to score points by addressing the first four factors above (and waiting on the fifth). An uptick in recent complaints, or a lack of effort on your part to resolve customer issues, will ding your score. Two, you’ll need to avoid losing points in the other eight facto...

    The BBB isn’t perfect—in the past, it has been accused of unclear or unfair practices itself—but it’s well-regarded by many. Over 400,000 businesses across the country have BBB accreditation, and as a result, attracts those customers who may be concerned with how a business treats its clients. Millions of customers visit the BBB site each yearto se...

  6. Oct 23, 2023 · There is legitimate basis to claims that BBB ratings are skewed in favor of dues-paying accredited businesses. A few key facts fuel this perception: 84% of accredited businesses have A or B ratings, versus just 23% of non-accredited businesses. Businesses cannot obtain A+ ratings without accreditation.

  7. Oct 26, 2023 · It’s fine for a review site to use a combination of several ranking criteria for scoring accuracy, but separating complaints and reviews might be creating a disconnect between customer sentiment and BBB score.

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