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- Visuals intended for evoking emotions may reduce learning when paired with communications like fact lists because they distract from information processing. Emotion can support learning by captivating attention, but emotional images should be used with narrative text which also leveraged emotion to convey messages.
instituteforpr.org/how-images-and-stories-influence-the-emotionalization-of-science-communication/How Images and Stories Influence the “Emotionalization” of ...
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Nov 12, 2019 · On the other hand, when paired with fact lists, the emotion-evoking images can distract from information processing. Images that provide specific examples or greater context may be better suited for communications intended for presenting information in a more accessible way.
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Dec 16, 2019 · Visuals targeting emotional responses can distract from processing information effectively, resulting in less knowledge gained. Discrepancy in the approach, like targeting both rational and emotional thinking, may lead audiences to question the source’s credibility.
Apr 12, 2018 · Reflexively attending to sudden information helps detect impeding threat or danger, a possible reason why emotion modulates the way selective attention affects perception.
- Antoine Barbot, Marisa Carrasco, Marisa Carrasco
- 2018
Feb 5, 2020 · Because we process visual stimulation at lightning speed, images are likely to prompt strong emotion, which in turn can lead to action. The so-called ‘visual cortex,’ responsible for processing visuals, is much more powerful than previously thought, researchers at Michigan State University discovered in a recent study.
Jul 1, 2018 · Emotions. Cognition. Recall of web-based information. 1. Introduction. Websites are increasingly becoming a primary source of information for people across the globe [ 42 ]. The main objective of informational websites is to improve an audience's knowledge of specific topics to enable more effective decision making.
- Amir Riaz, Shirley Gregor, Saif Dewan, Qing Xu
- 2018
Jan 3, 2023 · EDA measurements investigate whether different design principles affect arousal. According to H2, stimuli in the emotional design are expected to evoke emotions, leading to a higher state of arousal compared with concepts in the neutral and the control designs.
Mar 1, 2021 · These effects of emotion on information processing were demonstrated by examining different emotions, using different emotion inductions, and different persuasion topics. Moreover, we showed that the impact of emotion on attitudes in the pre-message conditions was mediated by thought favorability.
