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Oct 28, 2024 · COVID-19 Impact: The pandemic has significantly increased video consumption on Facebook, with live video viewership jumping by 50% and group video call time doubling. Video Marketing : Facebook video is considered the most important video channel by 25% of marketers, surpassing even YouTube.
- Nestor Gilbert
Jan 8, 2019 · How To Promote YouTube Videos With Facebook Ads // Grow on YouTube using Facebook ads to drive new session starts. This Step by Step Facebook Ads Tutorial wi...
- 6 min
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- Alan Spicer
Jun 8, 2024 · Video Completion Rates. But do viewers watch your whole video or give up in the middle? Completion rate measures retention. Average Facebook video ad completion rates: <15 sec videos: 100% completion; 15-30 sec videos: 65%; 30-60 sec videos: 44%; Therefore, most Facebook video ads should be under 30 seconds to get maximum retention. Engagement ...
Mar 26, 2024 · Over 2 billion people stream videos on Facebook each month. Facebook users spend 50% of their time on the app watching videos. Live video currently dominates Facebook, garnering 3x the median interactions compared to carousels, the next most engaging post type.
When you boost a Live video, percentile metrics (such as video plays at 25%) aren’t available during the live broadcast. If your ad continues to run after the broadcast, all standard video ad metrics become available. These metrics include video views during and after the live broadcast.
Apr 12, 2021 · Let’s look at some general statistics related to Facebook videos, focusing on engagement rates, conversion rates, the average length of videos, and views. 1. Facebook videos get 59.3% more clicks than images. When you advertise on Facebook, you want to benefit from organic traffic.
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Using the most effective ad format can increase your video's reach and view rates. Use targeting options: Facebook's powerful targeting options allow you to reach a specific audience based on demographics, interests, and behaviors.