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1. library.fiveable.me › key-terms › persuasion-theoryGeorge Lakoff - (Persuasion Theory) - Vocab, Definition ...

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   George Lakoff is a cognitive linguist and philosopher known for his work on how language shapes our understanding of reality, particularly through framing and metaphor. His research emphasizes that the way issues are framed can influence public perception and political discourse, making it crucial to understand the power of language in persuasion.

2. www.psychologytoday.com › au › blogWant to Be Persuasive? Find a Metaphor - Psychology Today

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   Nov 6, 2023 · Taken together, the research on metaphor helps to explain why one meta-analysis in 2002 estimated that metaphorical language is about 6 percent more persuasive than literal language.

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     Metaphors We Live By: George Lakoff and Mark Johnson

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     What is a Metaphor — 8 Ways to Create Meaning with Comparison

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     What Is A Metaphor? The Four Types of Metaphors with Examples

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4. lithub.com › m-c-benner-dixon-on-creatingM.C. Benner Dixon on Creating Persuasive Metaphors

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   Nov 17, 2023 · In their seminal work, Metaphors We Live By, cognitive linguists George Lakoff and Mark Johnson argue that “metaphor is pervasive in everyday life, not just in language but in thought and action.” Certain metaphors, Lakoff and Johnson say, have become dominant in both our cultural and our personal worldviews.

5. www.researchgate.net › publication › 228057308_TheThe Persuasive Effects of Metaphor: A Meta‐Analysis

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   Jan 10, 2006 · .07, which supported the claim that metaphors enhance persuasion. The effect rose to r = .42. under optimal conditions, when a single, nonextended metaphor was novel, had a familiar.

6. www.researchgate.net › publication › 332982301_TheThe role of metaphor in communication and thought - ResearchGate

   www.researchgate.net › publication › 332982301_The

   May 9, 2019 · Abstract. Metaphor is pervasive in everyday communication. It is. known to help people understand complex topics, com-. municate efficiently, and influence others. In this. paper, we provide a ...

7. onlinelibrary.wiley.com › doi › 10The Persuasive Effects of Metaphor: A Meta-Analysis

   onlinelibrary.wiley.com › doi › 10

   Jan 10, 2006 · The overall effect for the metaphor-literal comparison for attitude change was r = .07, which supported the claim that metaphors enhance persuasion. The effect rose to r = .42 under optimal conditions, when a single, nonextended metaphor was novel, had a familiar target, and was used early in a message.

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   Do metaphors enhance persuasion?

   • Six explanations for the potential suasory advantage of metaphor over literal lan- nization. Next, a meta-analysis was conducted and the impact of seven moderator variables was tested. The overall effect for the metaphor-literal comparison for attitude change was r = .07, which supported the claim that metaphors enhance persuasion.

   The Persuasive Effects of Metaphor: A Meta‐Analysis - ResearchGate

   www.researchgate.net/publication/228057308_The_Persuasive_Effects_of_Metaphor_A_Meta-Analysis

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   Are metaphors more persuasive than literal language?

   • Metaphors are found to be 6% more influential and persuasive than literal language in persuasion tasks when metaphorical framing is observed in practice (Sopory and Dillard, 2002).

   The Persuasive Effects of Metaphor: A Meta‐Analysis - ResearchGate

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   Are extended metaphors more persuasive than nonextended metaphors?

   • struct a number of different submetaphors with the same target. For ex- of death,” and “to try the death weed, marijuana” (from Siltanen, 1981). opposite expectation. Thus, two hypotheses are offered: H4a: Extended metaphors are more persuasive than nonextended metaphors. H4b: Extended metaphors are less persuasive than nonextended metaphors.

   The Persuasive Effects of Metaphor: A Meta‐Analysis - ResearchGate

   www.researchgate.net/publication/228057308_The_Persuasive_Effects_of_Metaphor_A_Meta-Analysis

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   What is the persuasiveness of metaphor?

   • The persuasiveness of metaphor: A replication and extension. Southern Speech Communi- Simmons, J. P., Nelson, L. D., & Simonsohn, U. (2011). False positive psychology: Undisclosed flexibility in data collection and analysis allows presenting anything as significant.

   (PDF) The role of metaphor in communication and thought - ResearchG…

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   Does number of metaphors affect persuasiveness?

   • The results 2–8 r =.012 (k = 6, N = 381), and with 9 or more r = -.028 (k = 3, N = 160). At number of metaphors leads to decreased persuasiveness. H6: Position of metaphors.

   The Persuasive Effects of Metaphor: A Meta‐Analysis - ResearchGate

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   Is metaphor a persuasion device?

   • Metaphor has a long history as a persuasion device. Continued research its more effective use to influence evaluations. 1. Metaphor is considered generally distinct from idioms, metonymy and synecdoche. lip. ” Metonymy are expressions that use an entity in place of another entity associated with issued a statement yesterday.

   The Persuasive Effects of Metaphor: A Meta‐Analysis - ResearchGate

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9. rucforsk.ruc.dk › ws › portalfilesAnalysis of rhetoric and metaphors in President George W ...

   rucforsk.ruc.dk › ws › portalfiles

   The gained knowledge about the influence that rhetoric and metaphors have on persuasion will enable the possibility to understand rhetorical and metaphorical parts, according to persuasion. The