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1. zbikowski.uchicago.edu › pdfsMusic, language, and multimodal metaphor - University of Chicago

   zbikowski.uchicago.edu › pdfs

   Sep 26, 2006 · In this chapter I want to explore in greater detail multimodal metaphors that involve language and music from both theoretical and practical perspec­ tives. The theoretical perspective, which is developed in the first main sec­ tion that follows, concerns the different functions of language and music in human culture.

2. www.researchgate.net › publication › 332707968_MusicMusic, language, and multimodal metaphor - ResearchGate

   www.researchgate.net › publication › 332707968_Music

   Sep 4, 2009 · Forceville's theory of multimodal metaphors and the methodology for the researcher to apply in the process of the identification of multimodal metaphors in audiovisual advertising and film discourse.

3. www.researchgate.net › publication › 313005519_MusicMusic, language, and multimodal metaphor - ResearchGate

   www.researchgate.net › publication › 313005519_Music

   Jan 1, 2009 · Music, language, and multimodal metaphor. January 2009 ... 2006; Zbikowski, 2009), current challenges still involve the identification and ... Multi-modal metaphor is a new perspective in metaphor ...

4. www.degruyter.com › document › doiChapter 15. Music, language, and multimodal metaphor - De Gruyter

   www.degruyter.com › document › doi

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   Zbikowski, Lawrence M.. "Chapter 15. Music, language, and multimodal metaphor" In Multimodal Metaphor edited by Charles J. Forceville and Eduardo Urios-Aparisi, 359-382. . Berlin, New York: De Gruyter Mouton, 2

5. www.researchgate.net › publication › 254895637_TheThe role of non-verbal sound and music in multimodal metaphor

   www.researchgate.net › publication › 254895637_The

   Sep 4, 2009 · role of sound and m usic to (help) ident ify the metaphor ’s source dom ain; (b) the role of sound an d music t o (help) identif y feature s that ca n be mapped from source to ta rget.

   • Author: Charles Forceville

6. www.semanticscholar.org › paper › Music,-languageMusic, language, and multimodal metaphor - Semantic Scholar

   www.semanticscholar.org › paper › Music,-language

   This cha1?ter considers the topic of multimodal metaphor from the perspective of cross-domain mappings between the musical and the linguistic domains. Beginning with an example of what musicans call "text painting" (in which music is used to "paint" an image related to the text of a vocal work), I explore the different ways music and language structure thought. Examples of musical passages ...

7. People also ask

   What is a Multimodal Metaphor?

   • Multimodal metaphors that involve language and music draw on both of these resources, as the analyses in the next section shall make clear. 3. Text Painting Because so much of our communication is done through language, the con tribution of non-linguistic forms of communication to the construction of meaning often goes unnoticed.

   Music, language, and multimodal metaphor - University of Chicago

   zbikowski.uchicago.edu/pdfs/Zbikowski_Multimodal_metaphor_2009.pdf

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   Do multimodal metaphors involve language and music?

   • In the case of multimodal metaphors that involve language and music, a consequence of the emphasis on language has been that mappings from lan guage to music have received the most attention (Zbikowski 2008).

   Music, language, and multimodal metaphor - University of Chicago

   zbikowski.uchicago.edu/pdfs/Zbikowski_Multimodal_metaphor_2009.pdf

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   Can non-verbal sound and music play a role in Multimodal Metaphor?

   • non-verbal soundand music can play a role in the construal and interpretation of multimodal metaphor. Its aim is to chart parameters that need to be taken into account in a full-fledged theory of multimodal metaphor bydiscussing ten case-studies.

   The role of non-verbal sound and music in multimodal metaphor

   www.researchgate.net/publication/254895637_The_role_of_non-verbal_sound_and_music_in_multimodal_metaphor

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   Why is sound important in multimodal metaphors?

   • (1994: 115-116)is no less pertinent for multimodal metaphors than for verbal ones. Time is an important factor here: it is likely that the sound in multimodal metaphors,even if it doesnot contribute mappablefeatures, aids the speed with which a source domain is identified.

   The role of non-verbal sound and music in multimodal metaphor

   www.researchgate.net/publication/254895637_The_role_of_non-verbal_sound_and_music_in_multimodal_metaphor

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   Can music be a source domain for a Multimodal Metaphor?

   • Examples of musical passages from Palestrina, Biber, Bach, Schubert, and Jerome Kern are used to demonstrate how music contributes to meaning construction and thus may serve as a source domain for a multimodal metaphor.

   Music, language, and multimodal metaphor - University of Chicago

   zbikowski.uchicago.edu/pdfs/Zbikowski_Multimodal_metaphor_2009.pdf

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   Can non-verbal and multimodal metaphors be used in commercials?

   • Conversely, research into non-verbal and multimodal metaphor can help the theorization of multimodality. In this paper it is shown that creative metaphors occurring in commercials usually draw on a combination of language, pictures, and non-verbal sound.

   The role of non-verbal sound and music in multimodal metaphor

   www.researchgate.net/publication/254895637_The_role_of_non-verbal_sound_and_music_in_multimodal_metaphor

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8. www.academia.edu › 90984850 › Understanding_Music_asUnderstanding Music as Multimodal Discourse - Academia.edu

   www.academia.edu › 90984850 › Understanding_Music_as

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   Music, by contrast, provides sonic analogs for a wide range of dynamic processes that are marked in human experience, especially those associated with the regulation of emotions. Multimodal metaphors that involve language and music draw on both of these resources, as the analyses in the next section shall make clear. 3.