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  1. Mar 20, 2024 · We turn to online reviews to help with everything from shopping for shoes to finding a dentist. But a former U.S. federal criminal investigator says so many reviews are fake — written by people ...

  2. Aug 10, 2021 · commission structures, and loyalty schemes. Payments change hands from around 25 cents to $100 per review. Marketplaces include online private groups that increasingly solicit buyers to purchase their product and leave a five-star review in exchange for a full refund, and in some cases a $5-10 commission.

    • Jonathan Marciano
  3. Sep 13, 2022 · The question of online reviews is a difficult one. I understand why people think it’s not fair for a merchant to be able to remove a bad review, but sometimes that reviewer has a personal reason for posting that review, i.e., a disgruntled employee, troll, or competitor. That can make a bad review unreliable, too.

  4. Sep 27, 2024 · A fake reviewer may have no profile picture, which can be a signal, especially when combined with a generic name. However, another red flag can be a profile picture that looks too professional, polished or generic, which can indicate a fake photo, such as a stock image or an AI-generated photo. 6. Grammar and spelling.

  5. May 2, 2024 · Approach reviews which lack specific information with scepticism. Look for patterns: Remain vigilant for anomalous patterns in reviews, such as sudden surges of positive or negative feedback ...

  6. Aug 16, 2022 · According to research on customer reviews, 92.4% of consumers use reviews to guide most of their purchasing decisions. And online reviews statistics show that 70% of consumers use rating filters ...

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  8. Aug 28, 2024 · Trustpilot, on the other hand, is a go-to platform for e-commerce businesses. It’s especially popular in Europe and is used by companies to build trust with international audiences. Its transparency and robust make it a favorite for businesses looking to highlight customer satisfaction. 2. Niche review sites.

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