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Oct 1, 2023 · Various food-relevant visual cues, including the colour of food/drinks, of food and beverage packaging, of the glassware/cup, of the plateware, of the cutlery, and of the environment, all appear capable of affecting flavour perception, at least under a subset of conditions (Spence, 2015a).
Mar 26, 2015 · The latest research by psychologists and cognitive neuroscientists increasingly reveals the complex multisensory interactions that give rise to the flavor experiences we all know and love, demonstrating how they rely on the integration of cues from all of the human senses.
- Charles Spence
- 2015
Sep 20, 2023 · Our research indicates that shape can affect taste perception during consumption and suggests that 3D food printers offer an opportunity to design specific shapes that influence taste...
From a sensory perspective, cues intrinsic to the perceptual experience of consuming the food, or bottom-up cues, including all five senses—vision, olfaction, audition, haptic, and ultimately gustation (or taste) of the food—impact taste eval-uations directly.
Sep 20, 2023 · We discuss potential moderators (the salience/attentional capture of visual cues, the strength of association between visual cues and taste/flavour, the perceived diagnosticity of visual...
Dec 9, 2020 · This paper reviews recent empirical findings to highlight how individuals use lay beliefs based on sensory cues (e.g., visual, taste) and cognitive cues (e.g., nutrition label, price) to...
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Do visual cues affect flavour perception?
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What are the sensory drivers of taste perceptions & consumption?
How does touch affect taste perception?
Dec 9, 2020 · Specifically, we discuss research addressing the key sensory drivers of taste perceptions and consumption, including all five senses: vision, olfaction, audition, haptic, and/or taste. We also identify key cognitive contextual drivers of taste perception and consumption within a marketing context, including social cues, atmospherics, branding ...
