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      • Yelp Elites are required to use their real name and photo The study found that identity disclosure – which refers to the practice of requiring “reviewers to share their true full name, city and state, and recent picture” -– creates an added layer of trustworthiness as consumers process review information.
      blog.yelp.com/news/academic-research-finds-yelps-content-moderation-practices-mitigate-misinformation-and-build-consumer-trust/
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  2. Sep 9, 2017 · I had a crazy review but the biggest issue for me is the person isn't using their real name. We require contracts as well as paperwork from vet offices to just enter our doors. I flagged with YELP and they are allowing this.

  3. Dec 21, 2020 · While we encourage users to use their real names and a real photo for their account profile—and make this mandatory for those that want to join the Yelp Elite Squad—we also stand up for users that choose not to do so.

  4. Yelp Reviews began in July 2004 when Jeremy Stoppelman and Russel Simmons founded Yelp. The website was conceived as a medium through which users could offer recommendations and reviews concerning local organizations and services.

  5. Apr 7, 2014 · Most people do use their real names, but others remain anonymous. The validity of reviews on Yelp has been questioned before. In September of last year Market Watch reported that about 20...

  6. Mar 20, 2024 · Yelp Elite status is awarded to people who have posted frequently on the site, and their reviews — signified by a badge next to their name — tend to appear higher than ordinary reviews, making...

  7. Sep 20, 2023 · The study found that identity disclosure – which refers to the practice of requiring “reviewers to share their true full name, city and state, and recent picture” -– creates an added layer of trustworthiness as consumers process review information.

    • General Counsel
    • Yelp
  8. Jul 22, 2013 · The Yelp review filter was deigned by Yelp to help filter out fake reviews, leaving users with only real, legitimate reviews to base their consumer decisions around. How does the filter decide what are fake Yelp reviews and what are real reviews? Yelp reviews that are usually filtered are: From users who have only written one review

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