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In this course, you'll learn how to develop that consistent practice. You'll also learn how HubSpot Academy revolutionized our YouTube channel. I'll help you understand the ins and outs of the YouTube platform and how to create a strategy for your business. You'll hear tips and tricks from YouTube experts on how to build and grow your channel.
- How to Access YouTube Analytics
- YouTube Analytics: The 15 Metrics That Actually Matter
- Getting Started
According to HubSpot’s 2023 Video Marketing Trends Report, 77% of marketers use YouTube to host their company’s marketing videos. Video marketing is an expensive endeavor, so it’s essential that you can access data to keep track of performance. YouTube Analytics can be accessed through the desktop website and a specific mobile app. Here are some in...
1. Watch Time
Watch time is the total amount of minutes viewers have spent watching your videos. It’s a key metric because YouTube’s algorithm presumes that a higher watch time indicates an engaging video, so it elevates videos and channels with higher watch times in the search results and recommendations section. In the Watch time report, you can see the amount of watch time your videos have accumulated. You can also rank each of your videos by watch time and group your videos by themes, styles, and lengt...
2. Average Percentage Viewed
Average percentage viewed is the percent of each video the average viewer watched. It measures your video’s ability to hold viewers’ attention for its entirety. And when YouTube realizes your videos can hold people’s attention, they’ll reward it with higher search and recommendation rankings. You can find this metric in your watch time report.
3. Average View Duration
Average view duration is the total watch time of your video divided by the total number of video plays, including replays. This metric measures your video’s ability to engage viewers. If your video can’t engage viewers, they’ll bounce from your video quickly, leaving you with an unimpressive average view duration. You can also find this metric in your watch time report.
YouTube analytics plays a crucial role in helping creators and businesses understand their content performance. By providing valuable insights, YouTube analytics empower users to make data-driven decisions. With the ability to track trends, YouTube analytics serves as an essential tool to maximize your success on the platform. Editor's note: This p...
In this 1-hour long project-based course, you will learn how to use YouTube to promote your small business, how to create a YouTube channel, how to customize your channel to attract the right audience, how to post videos, how to collaborate with other channels to improve client reach, how to interact with clients, and how to use YouTube analytics.
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- Subject Matter Expert
Sep 6, 2024 · 1. YouTube Influencer 101 Crash Course—Jumpcut. Jumpcut is an academy founded by Jesse and Kong, two YouTube content creators who have been outstanding on the platform by perfecting and dishing out viral content. The crash course is only one of the numerous courses offered by Jump Cut.
- Werner Geyser
Jan 28, 2024 · Additionally, YouTube Analytics empowers content creators to track the success of their content, understand audience growth trends, and monitor the impact of their video marketing efforts.
- Breanna Brown
In summary, here are 10 of our most popular youtube marketing courses. Small Business Marketing Using YouTube: Coursera Project Network. The Strategy of Content Marketing: University of California, Davis. Twitter, LinkedIn, and YouTube Marketing: Digital Marketing Institute. Meta Social Media Marketing: Meta.
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How do I access analytics in YouTube studio?
Here, you can actually see the impressions and CTRs for each of your videos, but if you click through to an individual video’s analytics page by hovering over the space next to a video’s title, and clicking on the analytics icon, you’ll find (just like above) the video’s overview. From here, click the Reach Viewers tab at the top. On ...
