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Sep 13, 2023 · According to HubSpot’s 2023 Video Marketing Trends Report, 77% of marketers use YouTube to host their company’s marketing videos. Video marketing is an expensive endeavor, so it’s essential that you can access data to keep track of performance. YouTube Analytics can be accessed through the desktop website and a specific mobile app.
Dec 6, 2023 · If you’re using YouTube Studio, click Analytics in the left menu to get started. In Hootsuite, click Analytics in the left sidebar, then choose New Report > YouTube. Channel views: The number of views your entire channel amassed over the selected time period. Channel watch time: The total amount of time, in hours, people spent watching all ...
- Create and brand your YouTube channel. The first step to YouTube marketing is setting up your channel — your brand’s “home” on the platform. This is where you’ll publish videos, create playlists, respond to comments, view analytics and more.
- Define your YouTube audience. Before you start creating content, know who your videos are for. Not all potential customers are watching your videos on YouTube, so find out who makes up your target audience on the platform.
- Conduct a competitive analysis. Identify channels your audience is watching and learn from their efforts. This is important for spotting trends, finding keywords and understanding audience interests.
- Create quality YouTube video content. There are billions of videos on the platform and not everything is worth watching. Users have to sift through the noise daily to find meaningful content on the platform.
Jan 28, 2024 · Additionally, YouTube Analytics empowers content creators to track the success of their content, understand audience growth trends, and monitor the impact of their video marketing efforts.
- Breanna Brown
Jun 17, 2020 · Reaction metrics. Reaction metrics are often the first metrics that YouTube users pay attention to because they appear on the frontend of the platform. In this section, we’ll look at engagement and recommendations, and how you can improve both to positively influence how YouTube positions your videos. 9. Engagement.
Mar 8, 2024 · Benefits: YouTube SEO – TubeBuddy has auditing tools, suggested tags and keywords, keyword rank tracking, and caption services. Channel analysis – Channel and competitor insights, comment word clouds, brand alerts, retention analyzer, and more. Bulk tools – Easily add cards and end screens to multiple videos.
People also ask
Do you need YouTube analytics for video marketing?
How to use YouTube analytics?
What are YouTube analytics & why should you care?
What are YouTube analytics metrics?
Does Youtube studio have analytics?
How do I create a YouTube Analytics report?
Here’s a step-by-step guide: Log in to your YouTube account. Click the profile option on the top right corner of the screen. Click on the option 'YouTube Studio'. Click on the Analytics button in the left-hand menu.. A window on your screen displays your latest video performance and several other channel statistics.
