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And yet, despite the myriad of options available to the modern church, there is one channel that stands above them all…the church website. Your church’s website is your most important marketing tool. By far. Keep reading to see the 7 reasons why this is true. {{banner-1}} Reason #1: Discovery happens online
Jun 14, 2022 · A website acts as a touchpoint for new visitors. A website creates a sense of community for your existing church members. And a website provides a platform for your church to communicate important information. In the following guide, we’ll cover the essential elements of every church website–including what you need to engage website visitors, drive people to action, and communicate mission ...
- Church name and location. This might seem like a given, but sometimes the most obvious things get overlooked. You need to include the name of your church on your website—-the full name, not just the acronym members use.
- Beliefs and mission. When someone is deciding whether to join or visit a church, they usually want to find a church that aligns with their beliefs and values.
- An invitation to join. You might think the invitation is implied, but how many parties have you attended based on an implied invitation? Your website is one of your first chances to show people that your church is hospitable and eager to welcome them in.
- How to worship with you. Visiting a new church can be stressful and intimidating. You can welcome and put people at ease with clear and simple directions for worshiping with you both virtually and in person.
- A Website Keeps Your Congregation Engaged and Active. According to research, over 60% of church-goers say that a church’s website is important in facilitating their participation at church (CRCNA.org).
- A Website Allocates a Central Location to Share Up-to-Date Events Calendars, Service Programs, and Bulletins. Instead of spending tons of money printing out calendars, information about programs, and bulletins, and then mailing them each month or every few weeks, you can simply upload them and share them on your website.
- A Website Introduces the Public to Your Leadership and Programs. On your church’s website, you can create a page that includes bios of your pastors and co-pastors, youth pastors, staff, etc.
- A Website Can Welcome Outsiders to Your Congregation and Ministry. You can use your church’s website as a space to extend an open invitation to prospective members and those who are seeking spiritual guidance.
- Show Your Church to the World. Websites serve as the 21st century’s Yellow Pages and then some. Today, most people looking to join a church will use the internet to find and learn more about their nearby churches.
- Propel Your Church’s Message. You can also use your website to communicate your church’s message to the world. On a website, you can publish endless amounts of written and video content.
- Interact with Your Congregation. A website is not just a place that brings your church and its message to the world, it’s also an effective communication tool.
Jun 25, 2024 · This is where a church website CMS comes into play. It offers a streamlined website building process and provides essential tools to significantly enhance your website's appeal. While numerous church website CMS options exist to improve overall functionality, the Digital Church Platform® stands out for its exceptional qualities.
Just 3.8% of church websites passed the first impression test; And we don’t stop there… Let’s take a look at each of the five parts of the first impression test. Essential #1: A Primary Focal Point. Of the 1,008 church websites we tested, 76.1% lacked a primary focal point. 231 church websites passed. 777 failed. But you’re probably ...
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