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  1. Does CASL apply to electronic messages sent in relation to surveys or market research? No. CASL only applies to electronic messages sent that are commercial in nature. If the electronic message sent does not contain commercial content, then CASL does not apply. However, you cannot engage in commercial activity under the guise of a survey.

    • What is CASL? CASL is a new anti-spam law that will apply to all electronic messages (i.e. email, texts) organizations send in connection with a “commercial activity.”
    • What’s the definition of a “commercial electronic message” (CEM)? A CEM is any electronic message that encourages participation in a commercial activity, such as an email that contains a coupon or tells customers about a promotion or sale.
    • What constitutes consent? To send a CEM, organizations need express consent from recipients—either orally or in writing. Written consent can be electronic.
    • How can we get consent from our recipients? When requesting consent, you must provide recipients with: The name of the person or organization seeking consent.
  2. y, CASL contains the following three requirements for CEMs: 1. You mu. t. ave the consent of the individual before the message is sent;2. You. mu. t identify yourself and provide your contact information; and3. You must give. the individual a way to “unsubscribe” from further messages.The following questions (sections 3 to 5) ar.

  3. Also, certain types of messages are specifically exempted from the scope of CASL. For example, CASL does not apply to messages sent by registered charities for the primary purpose of raising funds. See question 2.4 for a complete list of these exemptions. Therefore, very few of UFV’s electronic messages are subject to CASL. For example ...

  4. Messages sent on an electronic messaging service if the required information and unsubscribe mechanism are readily available on the user interface, and the recipient has consented to receive the message; • Messages sent to a limited-access secure and confidential account to which messages can only be sent by the person who provides the ...

  5. Yes. While certain provisions apply only to electronic messages, Canada's anti-spam law takes a technology-neutral approach, so that all means of telecommunications are captured under the new law, including emails, text messages, instant messages, posts on social media, etc. It should be noted that all methods of making representations ...

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  7. If your business or organization sends commercial electronic messages (CEMs), such as emails promoting a product or service, you must comply with CASL's Footnote 1 requirements to: obtain consent, provide identification information, and include an unsubscribe mechanism in each message. There are two forms of consent you can rely on to send CEMs: express or implied consent.