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      • Regulation of craving (ROC) training — a mechanism-based intervention developed at Yale University, USA, by Hedy Kober and colleagues — improves food choices and reduces calorie intake, according to new research.
  1. Studies 1 and 2 showed that cognitive strategies can increase craving for healthy foods, reduce craving for unhealthy foods, and alter subjective valuation of foods (WTP) across BMI. Notably, the POSITIVE and NEGATIVE strategies were both effective compared with LOOK.

  2. Dec 4, 2018 · Regulation of craving (ROC) training — a mechanism-based intervention developed at Yale University, USA, by Hedy Kober and colleagues — improves food choices and reduces calorie intake, according...

    • Alan Morris
    • nrendo@nature.com
    • 2019
  3. Nov 12, 2018 · Across all studies (NTOTAL = 1,528), we find that cognitive strategies substantially change craving and food valuation, and that training in cognitive strategies improves food choices by...

  4. In Studies 3 and 4, we demonstrate that brief training in cognitive strategies (“Regulation of Craving Training”; ROC-T) increases subsequent healthy (vs. unhealthy) food choices. This was striking because this change in food choices generalized to nontrained items.

  5. In Studies 1 and 2, we show that cognitive strategies also increase craving for healthy foods by emphasizing their positive benefits, and change food valuation (willingness to pay) for both healthy and unhealthy foods.

  6. Aug 1, 2020 · •. Food craving predicts eating and weight gain. •. Cognitive strategies can be used to regulate craving. •. Training in cognitive strategies reduces eating and improves food choice. Abstract. Craving, defined here as a strong desire to eat, is a common experience that drives behavior.

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  8. Jan 10, 2024 · This study aimed to assess the efficacy of the ROC-T intervention in improving healthy food choices and to explore the intervention mechanism through computational modeling employing the hierarchical drift-diffusion model (HDDM).

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