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Connected TV (CTV) refers to any television that can be connected to the internet, enabling video content to be delivered over the top (OTT) rather than via traditional broadcast, cable, and satellite services. These include smart TVs from various manufacturers, standalone streaming devices like Roku, Apple TV, Chromecast, and Amazon Fire Stick ...
Thanks to technology from companies like Madhive that make it easier to buy, sell and target local audiences, local advertisers are now spending more of their budgets on CTV, as well. Madhive solutions make CTV advertising accessible to local advertisers who can target specific consumers within their local market via CTV — while reaching those viewers they are missing on linear TV.
CTV advertising works by choosing the platform you want to promote your products and services. You can then select an ad type for your campaign, like a video or display ad. Next, you can use advanced audience targeting features to ensure your marketing messages reach your target audience.
- Branded Content Specialist
Connected TV advertising allows brands to reach their audience on smart TVs, OTT devices, and various other CTV platforms. MNTN Performance TV gives brands the power to target their audience with Connected TV ads during premium, ad-supported shows provided by top-tier networks. With MNTN, you can launch your own CTV advertising campaigns from a ...
- What Is Connected TV?
- Ott Advertising vs. CTV Advertising
- Why CTV Is The Future of TV Advertising
- Benefits of CTV Advertising
- How to Buy CTV Ads
- How Does Programmatic CTV Work?
- How Connected TV Audiences Are Targeted
- Why Choose Strategus as Your CTV Partner
- CTV Marketing Best Practices For Driving Leads
- Conclusion
Connected TV refers to any internet-connected television used to stream video content on services like Amazon Prime. Some common CTV devices include: 1. Smart TVs like the Samsung OLED, which come with an operating system and preloaded apps. 2. Set-top boxes or streaming deviceslike Roku that transform ‘dumb’ TVs into internet-connected devices tha...
CTV and OTT (short for over-the-top) are often used interchangeably, but a key distinction exists between the two: 1. OTT refers to the delivery method(streaming video over the internet). 2. CTV refers to the devices used to access OTT content (smart TVs, streaming devices, etc.). CTV is thus a more premium subset of OTT that focuses on big-screen ...
Streaming TV adoption grows each year, with the average U.S. adult spending more than 123 minutes per day tuning into CTV. Up until recently, live sports broadcasting has kept legacy TV alive. But that’s all changing. Tech-backed streaming services like YouTube TV, Amazon Prime, and Netflix are now outbidding traditional media outlets for sports br...
CTV offers all the benefits of TV advertising, combined with the precision targeting and measurement of digital mediums. Here are some of the many advantages of placing ads on streaming TV. Here’s a look at the key advantages.
CTV ad inventory can be purchased in a few different ways, including via direct sales, through a self-serve DSP, or by partnering with a managed service provider like Strategus. While directly purchasing ad space takes a more content-specific approach akin to legacy TV, programmatic ad-buying with either a DSP or managed services provider allows me...
If you go with a DSP or managed serviceprovider like Strategus, your ads will be placed programmatically via a real-time bidding. The process can be summarized in five steps. 1. A user settles in for their favorite show on a streaming applike Hulu, Tubi, or YouTube TV. 2. The app sends a bid request to a supply-side platform (SSP) looking for adver...
CTV targeting will vary depending on what your ad tech stack looks like. Some DSPs still use rather fundamental data sources to build generic segments. Likewise, your data will be limited if you’re pacing ads via direct sales. At Strategus, though, we take a layered approach to targetingthat incorporates multiple data sources to maximize results. R...
With Strategus as your partner, you get the broad reach, data integrations, and expertise required to drive CTV results. Our combination of premium inventory and data-driven targeting ensures precise ad placement focused on your viewers, thus maximizing campaign results. Some other advantages of working with us include:
CTV advertising sits at the intersection of linear TV and digital advertising, allowing marketers to reach engaged viewers in a targeted and measurable way. But you still need to approach it strategically to drive results We’d recommend prioritizing the following best practices when getting started. 1. Define campaign goals and target audiences: Th...
Abiding by all the best practices above requires a hands-on approach and integrations across the CTV ecosystem. For this reason, many brands and agencies choose to enlist the help of a managed services partner like Strategus to take care of all the moving parts. We ran the first programmatic CTV ad in 2015 and continue to push the boundaries. What’...
Aug 15, 2024 · CTV Media is Your OTT / CTV / TV Advertising Partner CTV is a Pioneer in Data-Driven Media Solutions.CTV Media is made up of creative thinkers, media experts, strategists & data specialists who have a real passion for creating media solutions. Our foundation was built on local cable advert
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Dec 22, 2022 · CTV advertising is exactly what it sounds like: video ads played over connected TV devices. These ads represent a growing segment in the world of multimedia marketing. According to a Statista survey taken at the end of 2021, 78% of US-based marketers intended to increase their CTV ad spend in 2022.
