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Sep 29, 2022 · Currys builds on its legacy to give customers the best of both online and stores. Transformation milestone gives shoppers a more personalised and connected service across all channels. New Colleague Hub gives colleagues greater visibility of the customer to drive meaningful conversations.
- The Human Element
- Building A Long-Term Relationship
- Tracking Performance
- My Take
The technology is an important part of making this work — including Salesforce Commerce Cloud and Service Cloud, plus integration to other systems using MuleSoft — but the human element is just as important. Currys has invested over £25 million ($31m) in staff development and sees expert advice and guidance as an essential part of its proposition. ...
Building the relationship in the right way is important because Currys wants to establish a long-term relationship with customers. As well as selling new product, the business has a huge repairs operation that completes more than 1.9 million repairs over a year. It also offers trade-in and recycling of redundant equipment. Geraghty comments: A join...
Making sure that the customer experience lives up to expectations is also important. Again, this often means joined-up processes that run across both online and in-store. Currys offers a same-day buy online, pick up in store service, with pickup within 30 minutes if the store has the item in stock, or within 24 hours if it needs to come to the stor...
Plenty of ambition there from Currys to keep on improving the customer experience. My memories of shopping at electronics retailers have not always been happy. But what Currys is now attempting shows how much of a difference it can make through thoughtful adoption of modern connected digital technologies. It's intriguing to see how much it is alrea...
- Phil Wainewright
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Sep 30, 2022 · Over the last 16 months, Currys has embarked on a mission to transform into a “best in class, digital first omnichannel retailer”. This has seen it re-platform and upgrade its website, enhance its ShopLive service (a video commerce channel), as well as deliver a new Colleague Hub in all of its UK stores.
A new Currys website, hosted on a cloud-based platform, promises better content, personalisation and a faster experience. In-store tablets will also be upgraded to a new platform that promises an easier shopping experience for customers exploring the range from Currys shops.
Dec 15, 2021 · Currys rolled out new omnichannel platforms including its new currys.co.uk website during the year, with a focus on design, personalisation and easier navigation. At the same time, the company is now offering services from face-to-face advice to fast fulfilment both online and in its stores.
May 13, 2021 · Customers are helped by thousands of expert colleagues nationwide, in-store or via ShopLive, a 24/7 live video shopping service. People can get the tech they want almost immediately by popping into store, or by ordering online and then collecting from store, often just an hour later.
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