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  1. Mar 1, 2018 · F1 TV will be part of Liberty Medias digital revolution for F1 as it looks to transform the way in which we are able to watch grands prix and make the experience better than ever...

  2. May 27, 2023 · However, Liberty Media said in its annual report for 2022 that F1 TV was one of the reasons for increased media rights revenues that year. F1 TV Pro’s strongest markets include the US,...

    • Samuel Agini
    • Early Moves
    • Under The Hood Changes
    • Improving On-Track Action
    • Off-Track Excitement

    One of the first things that Liberty Media did when it announced the $4.4 billion (£3.3 billion) acquisition of Formula 1 from Delta Topco was to begin appointing a new senior team. One of the most high-profile appointees was Ross Brawnas the sport’s Managing Director of Motor Sports. His task from day one was to find ways to improve the on-track a...

    Some of the first things to change were ones that took place behind the scenes. In 2018, Formula 1 signed a deal with Amazon to take advantage of the company’s AWS arm to capture and exploit the gigabytes of data that is generated at each race and the vast library of historic statistics and content. AWS became F1’s official “cloud and machine learn...

    Better TV graphics and more betting opportunities are great, but they’re not much use if the actual racing is boring or predictable. For a long time, Formula 1has been battling with trying to make racing more exciting. In fact, over his 40 years in the sport, Ecclestone floated many weird and wacky ideas, such as replacing points with medals, insta...

    One area that has significantly improved has been other forms of entertainment for F1 fans and non-fans alike. The Netflix series Drive to Survivehas proven to be a huge hit, especially among younger demographics, and is believed to be responsible for new people beginning to follow the sport. Other documentaries, such as the recently released Schum...

  3. Jul 21, 2021 · Formula One TV Ratings Up Big Amid Liberty Media Turnaround. When it was announced Liberty Media had agreed to acquire Formula One back in September 2016, there was a concern among purists that the American mass media conglomerate would alienate the fan base and destroy the sport in its attempt to maximize revenues.

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  4. Formula One Group is mapping out a way to offer its own 'Over The Top' (OTT) broadcast model, where fans can pay for an in-depth service similar to Netflix, but dedicated to F1 content.

  5. Jan 23, 2017 · F1, along with $4.1 billion of existing F1 debt (which is non-recourse to Liberty Media) and $0.7 billion in F1 cash (3), is attributed to the Liberty Media Group tracking stock.

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  7. Sep 6, 2023 · Liberty Media Corporation operates and owns interests in a broad range of media, communications and entertainment businesses. Those businesses are attributed to three tracking stock groups: the Liberty SiriusXM Group, the Formula One Group and the Liberty Live Group.

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