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  1. May 19, 2023 · The splat is back: Why Nickelodeon rebranded for the first time in 14 years. Designed for today’s kids and their nostalgic parents, Nick’s visual identity looks a lot like the ‘90s—and ...

  2. May 9, 2023 · The new look was first revealed in a 30-second spot as part of the company’s “Portal to Fun” campaign launched on May 8. In “Quartet,” a kid enters a magical portal resembling Nickelodeon’s splat, where he is welcomed by a performing barbershop quartet, praised by fish, before getting slimed.

    • Roberto Orosa
  3. Mar 4, 2023 · The rebrand reimagines Nickelodeon's iconic splat logo and slime with a fresh new design, and includes new on-air graphics, such as lower-thirds, updated BUG/DOG, bumpers, idents, promo endboards and a new "Nickelodeon Productions" endboard. The design has been closely incorporated into the look and feel of the 2023 Nickelodeon Kids' Choice ...

  4. The 'Portal to Fun' campaign launches today with the first of five spots. For the first time in 14 years, Nickelodeon has a new look. The network will spend the rest of 2023 rolling out a new ...

  5. Jul 12, 2023 · Nickelodeon has undergone a mammoth design revamp this year. In March, its new logo was first teased at Nickelodeon Kids’ Choice Awards 2023; the channel’s iconic Splat was back, redrawn with rounded edges by design studio Roger. The design team has been rolling out its larger-than-life work with the channel ever since, with an incredible ...

  6. Jul 12, 2023 · Abbey Bamford. LA-based branding and design agency Roger has collaborated with children’s television channel Nickelodeon on its first rebrand in 14 years, featuring a new version of its signature “Splat” logo that aims to unify its on-air, digital, and social brand identity. Roger has been working with Nickelodeon since its early days as ...

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  8. May 8, 2023 · By Cameron Bonomolo. May 8, 2023, 2:30pm. Cue The Nick Mnemonic: The Splat is back. As part of its first brand refresh in 14 years, Nickelodeon is bringing back the Splat logo that became an ...

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