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  1. May 19, 2023 · The splat is back: Why Nickelodeon rebranded for the first time in 14 years. Designed for today’s kids and their nostalgic parents, Nick’s visual identity looks a lot like the ‘90s—and ...

  2. Jun 3, 2023 · If you grew up in ’90s America, you know exactly what these are: symbols of a care-free, mess-allowed childhood. Symbols, also, of the country’s first-ever children’s cable network: Nickelodeon. The beloved splat disappeared from the brand’s visual identity in 2009 but last week, Nickelodeon announced its first rebrand in over 14 years.

  3. The Splat is back. Launching in 1979 as a channel just for kids, Nickelodeon debuted its iconic Splat logo as the first on-air branding for the network in 1989. And though the company got away ...

  4. Jul 12, 2023 · Iconic splat at heart of Nickelodeon rebrand. In partnering with creative agency Roger, the US children’s television channel underwent its first identity redesign in 14 years. In a bid to unify the Nickelodeon brand across on-air, digital and social, the brand’s recognisable ‘Splat’ logo features at the centre of the redesign. Working ...

  5. May 9, 2023 · Published: May 09, 2023. Nickelodeon is bringing back its iconic orange splat in its first official rebrand in 14 years, but with a modern twist that appeals to today's kids and families. While making its new logo design, the television network figured out brand elements that made it iconic. “We started there and revisiting those, and saying ...

    • Roberto Orosa
  6. The 'Portal to Fun' campaign launches today with the first of five spots. For the first time in 14 years, Nickelodeon has a new look. The network will spend the rest of 2023 rolling out a new ...

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  8. Jul 17, 2023 · Kids TV channel Nickelodeon made a bit of a splash, or rather a splat, with its new logo design this year. The channel's first rebrand in 14 years design brought back its famous splat shape from the 1990s but with softer, more rounded and textured for a warm modern look. Now the branding and design agency Roger has revealed how it approached ...

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