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The new business strategy builds upon founder WK Kellogg’s passion for wellbeing and the company’s purpose to unlock the power of its foods. Described as a “conservationist, dedicated philanthropist and wellbeing visionary”, WK Kellogg believed that making the lives of children happier, healthier and more promising was important work.
- Kate Birch
Feb 21, 2024 · Co. first announced a plan to split into cereal company WK Kellogg Co. and snacking company Kellanova. “Feeding Happiness” reflects and aligns with the vision of founder W.K. Kellogg, an early conservationist and proponent of well-being. The strategy is a three-pronged approach centered on the intent to “Make Eating Well Easy,” “Help ...
Jan 4, 2024 · Kellogg’s strategic divisions. In 2022, Kellogg’s announced plans to divide into three separate entities focusing on snacks, cereals, and plant-based foods to unlock the standalone potential for each category. The company later decided to retain its plant-based food operations, citing the promising long-term growth potential of these ...
Our Story & Timeline. W.K. Kellogg founded our company in February 1906, 118 years ago. Our company’s esteemed founder was an early conservationist, a leading philanthropist, and the original wellbeing visionary. Motivated by a passion for people, quality and innovation, he discovered toasted flakes cereal and shaped an entire industry.
May 14, 2024 · The Surprising Strength in WK Kellogg Stock. When, in 2022, Kellogg announced plans to split into three companies, the motivation seemed apparent. Kellogg wanted to get its cereal business off the books, allowing the growth in snacks to shine through. Indeed, as we noted last year, after Kellogg walked back plans to spin off its plant-based ...
Sep 10, 2024 · What’s next for plant-based dairy market. The CEO said going from a workforce of 38,000 under the larger Kellogg umbrella to just 3,000 workers at its dedicated ready-to-eat cereal plants has ...
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WK Kellogg Co [a] is an American food manufacturing company, split from Kellogg's on October 2, 2023, and headquartered in Battle Creek, Michigan. It was formed in October 2023 as part of Kellogg's spin-off of its North American cereal business.
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