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  1. Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer.

  2. Set up a video campaign and measure results. Find the people you want to reach, choose ad formats that fit your goals, and decide on a budget. Use our free measurement tools to help you understand what’s working and what to adjust for even better results. Get started.

  3. YouTube Ads make it easy for people to choose your business. Get more purchases, subscribers, website visits, and more. We have nearly doubled our sales each year since we started advertising on ...

    • Why Should Small Businesses Advertise on Youtube?
    • Set Up and Link Google Ads with Your YouTube Channel
    • Upload Your Video Ad Asset to YouTube
    • Create A New Google Ads Campaign
    • Define Your YouTube Video Ad Campaign Specs

    YouTube is more than just a video-sharing platform. It's the second most popular website after Google and boasts an impressive 2 billion users every month. If YouTube ads aren't part of your marketing strategy, you need to put them on your radar because you're missing out on a huge market. YouTube's exposure, engagement, and versatility make it a g...

    To run YouTube ads, you'll need to set up two online assets: a YouTube channel and a Google Ads account. The setup process is short and easy. Once both accounts are set up, you'll need to link them. Start by logging into Google Adsor setting up a new account if you don't already have one. You'll need to have a valid email address and website to get...

    The next step is to upload the video you're going to use in your ad. After you log into your YouTube account, you'll see a camcorder icon with a plus sign on it at the top right. Click the icon and select Upload Video. The next screen will allow you to choose your file, either by clicking Select Files and browsing for the one you want or by draggin...

    Once you've uploaded your video, you're ready to set up your campaign. In your Google Ads dashboard, click the blue plus sign and then choose New Campaign to get started. Although Google Ads gives you several options for choosing a campaign goal, for this walkthrough, choose the last option: Create a Campaign Without a Goal's Guidance. Selecting th...

    As you scroll down the screen, enter the various parameters for your YouTube ad campaign: Campaign name: Choose a descriptive title for internal use so you'll be able to identify the campaign later. Bid strategy: Decide if you want to pay per view if users watch your video for 30 seconds or more, or by target cost per thousand impressions (CPM) if ...

  4. Apr 11, 2024 · Step 16: Link your Google Ads account. If you haven't already, link your Google Ads account to the YouTube channel where you hosted your video. On the top navigation bar, click “ Tools & Settings.”. Under “ Set Up,” go to “ Linked accounts.”. Choose YouTube from the screen, and you’ll be prompted to add a channel.

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  6. Aug 2, 2023 · Now that you know the unique advantages of using YouTube for business, let’s dive into the seven top benefits that can significantly boost your brand’s online presence and conversions. 1. Rank on Google. As mentioned earlier, YouTube is a Google product, so videos rank on search. This is great news for your SEO strategy.

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