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Fender’s spaghetti logo was used throughout the 1950s and is so named for its thin, stylized script, which appears in silver lettering with a thin black outline.
- Jeff Owens
The Fender Logo has gone through countless iterations over the years, but we always come back to our original, “Spaghetti” logo. This is what we use to represent the company as a whole. Many individual products use various historical. logos for authenticity, but the spaghetti stands as the face of our company.
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- The 50s
- The 60s
- The 70s
- The 80s – Today
The mid-20th century was the era of the brand emblem, which received the nickname “Spaghetti.” The fact is that only the first letter taken from the owner’s picture was hanging like “spaghetti.” The slightly inverted F indeed looked like that, attracting attention to the brand. It quickly made it recognizable. The logo of that time was colored in s...
In 1958, the company received a new logo designed by Robert Perine. He also used Leo Fender’s signature but with a thicker font and a different color palette. The updated branding was named “Transition” and featured a golden hue with a dark border. It became more stylish and elegant and started reflecting the connection with music.
The Fender “CBS” variant refers to this time. The trademark is black and has handwritten letters. The capital letter F is made large and emphasized. This logo was used for almost a decade – until the 1980s.
The modern version is a set of already existing variants (specifically, two). They are used separately for each guitar line. They are legendary symbols and emphasize musical instruments’ high status, unparalleled quality, and prestige.
Four main Fender logos were used: The thin Spaghetti Logo, silver or gold with a black trim. The larger Transition Logo, gold with a black trim. The thick Black Logo (a.k.a. TV Logo or CBS Logo), black with a gold trim. The slightly downsized Modern Logo (a.k.a. Whitish Logo or Silver Logo), silver with a black trim.
Mar 8, 2019 · Some official information on the history of the Fender logo over on Fender.com and you can download various Fender brand logos and style guides on their Brand Logo page.
Categories: Fender. Logos of companies based in Arizona. Logos of guitar manufacturers.
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Jan 4, 2016 · Jim Cruickshank: Graphic Designer of Current Fender Logo. Namm.org: Jim Cruickshank has an eye for design! While a proud member of the Fender guitar team, Jim designed many of the most memorable trade show displays for the company, including the 14-foot neck and headstock.
