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- This entry provides an overview of business communication as a skill and how research methods are used to explore key issues and questions in business communication. As with studying any context, there are a wide variety of different research methods one could use to examine phenomena within business communication.
methods.sagepub.com/Reference/the-sage-encyclopedia-of-communication-research-methods/i2315.xml
Communication Research Methods. In the field of communication, there are three main research methodologies: quantitative, qualitative, and rhetorical. As communication students progress in their careers, they will likely find themselves using one of these far more often than the others.
Why learn traditional and online research methods? Business communication, done well, requires thoughtful planning and carefully crafted media. Research is a key component of building good communication, and research, while perhaps hard to wrap one’s mind around, is like any other project.
This paper addresses the call for qualitative research in business communication, describes qualitative research methods with examples of business communication articles in which qualitative and qualitative/quantitative methods were used effectively, and presents an analysis of research methods used in articles published in three business com ...
- Mary L. Tucker, Karen Sterkel Powell, G. Dale Meyer
- 1995
Chapter 10: The Research Process – Fundamentals of Business Communication. Venecia Williams. Learning Objectives. Distinguish between formal and informal research. Determine how to conduct research and investigation to gather information. Learn to evaluate sources. Understand how to be ethical, avoid plagiarism, and use reputable sources.
- Venecia Williams
- 2020
Jul 24, 2019 · Abstract. Qualitative case study methodology enables researchers to conduct an in-depth exploration of intricate phenomena within some specific context. By keeping in mind research students, this article presents a systematic step-by-step guide to conduct a case study in the business discipline.
- Yasir Rashid, Ammar Rashid, Muhammad Akib Warraich, Sana Sameen Sabir, Ansar Waseem
- 2019
Established methods for description include participant and non-participant observation, ethnography, focus groups, individual interviews, and collection of documentary data. The article explains how established methods have been adapted and used to answer a range of qualitative research questions.
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Dec 1, 2002 · Tests this by using appropriate research methodologies. Looks at the role of research and then examines research methods and corporate communication strategy.
