Search results
- Business research is part of the business intelligence process. It is usually conducted to determine whether a company can succeed in a new region, understand its competitors, or select a marketing approach for a product. This research can be carried out using the research process steps in qualitativeor quantitative research methods.
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This way, Doing Research in Business and Management provides a comprehensive and holistic overview of how to develop quality research in the fields of business and management, offering a detailed coverage of the relevant research approaches and methods used in these disciplines, and bringing together the essential components of the process of ...
- Jasmina Berbegal‐Mirabent
- 2013
In this article, we’ll lay out some of the most popular and valuable business research methods, from general approaches to industry-specific techniques, to help you decide which business research process is the best fit for you and your company.
Qualitative research can provide research insights from several theoretical perspectives, using well-developed methods to produce scientific and scholarly insights into management and organizations. These approaches and designs can also inform management practice by creating actionable knowledge.
The purpose of this paper is to provide new researchers with a comprehensive overview of the main elements of research methodology, particularly in the business domain.
Readers will learn how to formulate a research question or problem, choose an appropriate research method, argue and motivate, collect and analyse data and present findings in a logical and convincing manner.
- 297KB
- 20
The chapter defines ontology, epistemology and axiology, and explain their relevance to business research; explains the main research paradigms that are significant for business research; • explains the relevance for business research of philosophical positions of positivism, critical realism, interpretivism, postmodernism and pragmatism ...
Business Research. The purpose of business research is to gather information in order to aid business-related decision-making. Business research is defined as ‘the systematic and objective process of collecting, recording, analyzing and interpreting data for aid in solving managerial problems’.
