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7. Food. Food is a huge part of the micro-brewery and taproom experience, and it’s important to have menu items that pair well with your beer. This can be anything from snacks to full-blown meals. Offering food will not only attract new guests but also keep current ones coming back for more. 8.
Jan 31, 2024 · By focusing on creating a welcoming atmosphere, offering a diverse selection, engaging with customers, and maximizing sales opportunities, brewery owners can effectively increase taproom sales and foster customer loyalty.
Aug 27, 2024 · The panelists shared ideas an insights to attract new customers. Below is a summary of our panel’s Top 10 Old School Ways to Bring New Guests into Your Taproom: Focus on over-the-bar word of mouth (Erika) - Train staff on key selling points, what to say, how to connect with customers.
To ensure your taproom thrives in this competitive landscape, we have compiled a range of proven strategies that will help you attract more customers, boost sales, and ultimately increase your profitability.
- Increase Operational Efficiency in The Taproom
- Increase Sales Volume Or Frequency Per Customer
- Increase Customer Count
- Want to Dive Deeper Into All Things Taproom?
Operational Analysis
To figure out where you have gaps, you’ll want to start with a self-audit of taproom operations. With a self-audit, you’ll review SOPs, financial operations, HR programs, safety and compliance processes, and marketing and sales tactics. This will give you a starting point to focus on the biggest issues. Want a free taproom operational analysis template? Download our Taproom Toolkit »
Use Technology to Work Smarter
Sure, software costs money. But when it comes to your taproom staff’s time, you want them focusing on providing excellent customer service and selling more beer — not wasting time on administrative tasks. The right software systems can help your team communicate better with the back-of-house team, keep accurate records, and more. A few solutions we’d recommend include: 1. Point-of-saleand ecommerce 2. Inventory management 3. CRM and/or email marketing 4. Internal communication or messaging 5....
Hire (& Train) the Right People
You might not think of sales as starting with hiring, but you should. When you have great taproom servers who know how to upsell, you’ve won half the battle. Servers should be friendly, knowledgeable about your products, and ready to offer well-timed suggestions to guests. Simply asking whether someone wants another round can encourage additional sales. In fact, The average guest who is asked to order another beer spends 16.3% more than guests not asked. By the same token, letting a guest kno...
Keep Your Fans Informed
If you have any type of email list, you should be sending a regular newsletter to let customers know what’s going on in the taproom. You can build your list by having taproom servers offer free merch (something small like a sticker or coaster) in exchange for a guest’s email address. You can also ask customers to opt in when they order from you online. In your newsletter, hype up your upcoming product releases, promote your club or subscription (if you have one), and get people excited about...
Reevaluate Your Pricing Strategy
Pricing is a basic part of running a beer business, but one that you can easily forget to revisit. Has it been more than a year since you last reviewed prices? Your costs may have changed (maybe dramatically) since then. If you’re still targeting the same profit margins, or even trying to improve them, the math might be off. Use data from your inventory and production management software to help you decide what prices are reasonable for your business and your customers. Need to go back to bas...
We get questions all the time about marketing. Marketing is hard! And with all the competition out there, it can feel overwhelming. Luckily, you don’t have to have a six-figure marketing budget to build a loyal following. The name of the game is consistency and frequency. Here are a few simple tips: 1. Post on social media regularly (at leastonce p...
Our Taproom Toolkit is an extensive guide filled with best practices for taproom hiring, communication, technology, marketing, sales, bookkeeping, and more. It’s free to download, and you can get it now. Like, right now. Download the Taproom Toolkit!
Apr 25, 2024 · Top 12 Brewery Marketing Strategies. 1. Get Noticed on Social Media. Most customers who enjoy craft breweries also follow brands on social media to stay on top of the latest product and event news – and to get the inside scoop on the culture behind the beer!
Oct 16, 2019 · Marketing is the secret ingredient to craft beer today. It gets new people aware of your existence. It reminds old fans who may have forgotten to come back. Here are some marketing ideas for building awareness and to bring in new guests.
